DTC Marketing Manager, Depemokimab

Location: Must live within commutable distance to either GSK Philadelphia, PA or GSK Durham, NC office. 2-3 days/week on-site requirement. Relocation assistance not provided.

Are you looking for a highly impactful Marketing Manager role where you get to shape the launch of a new product while leading innovative execution of strategy and creative solutions on behalf of patients on a high-profile specialty brand? If so, this role could be an excellent opportunity to consider.

As DTC Marketing Manager, Depemokimab, you will be leading key projects focused on the development of DTC promotional tactics to execute the brand strategy. Candidate should be a self-starter, who has a passion for ensuring marketing campaigns are customer focused, competitive, and innovative in the DTC marketing space for the new product launch.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. Responsibilities include:

• Lead development of assigned DTC promotional tactics (e.g. Social, Video, Digital, website, etc.) - including developing project briefs to ensure promotional materials will deliver on the brand strategy and meet business objectives
• Work effectively and collaboratively as an equal partner across a matrix marketing organization
• Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation
• Plan and enable omnichannel experiences tailored to customer segments
• Effectively lead cross-functional team of internal and external partners, including agency and project teams, to drive execution
• Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory)
• Measure and track performance of key tactics
• Work closely with marketing Directors to ensure tactics align with and support brand strategies and objectives

Why you?

Basic Qualifications

We are looking for professionals with these required skills to achieve our goals:

• BS/BA, preferably in Business/Marketing or Health Sciences related field
• 4+ years of healthcare marketing or other relevant commercial experience (Relevant commercial experience may include sales, training, or communications in an agency, CPG or pharma company. Healthcare marketing can include brand marketing, market research, marketing operations, and/or provider marketing or a combination of these.)
• Experience working in a matrix environment and with all levels of an organization.

Preferred Qualifications

If you have the following characteristics, it would be a plus:

• MBA
• HCP marketing experience strongly preferred
• 5 - 8 years marketing experience (2 years in healthcare marketing)
• Project management experience with proven ability to handle multiple projects simultaneously.
• Demonstrated interpersonal skills and ability to build effective working relationships.
• Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills.
• Experience with primary and secondary market research.
• Demonstrated analytical skills.
• Ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision making
• Budget management experience.
• Experience implementing projects within pharma including copy approval experience.
• Experience managing external agencies.

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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