Manager, Global Digital, Ralph Lauren Fragrances DMI

Location: Initially based in Jersey City, NJ (111 Town Square Place), with a future relocation to Hudson Yards, New York City. Timing TBD.

About the Team:

The Global Digital team is the driving force behind Ralph Lauren Fragrances' digital presence, defining the e-business strategy and crafting compelling consumer experiences across all e-commerce platforms. We collaborate closely with global zones and individual countries to identify digital needs and optimize e-business performance. Our responsibilities encompass digital insights, content creation for launches and ongoing campaigns, UX/UI testing, beauty tech services, CRM, SEO, and more. We partner with Marketing and Creative teams to deliver impactful e-commerce and digital assets, working with Education and Visual Merchandising teams to maximize product potential and create seamless online-to-offline (O+O) brand experiences.

Role Description:

As the Global Digital Manager, you will be a key player in shaping the future of Ralph Lauren Fragrances' digital presence. We're seeking a strategic and driven individual with a passion for building innovative and memorable omnichannel experiences for one of America's most beloved brands. You will lead the development and execution of global digital strategies, manage e-commerce platforms, and collaborate with cross-functional teams to drive digital sales growth. The ideal candidate is a self-starter with exceptional communication, problem-solving, and interpersonal skills, combined with a highly organized and proactive approach.

Key Responsibilities:

• Global Digital Strategy: Lead the development and implementation of the global brand digital strategy, encompassing all major digital channels (D2C site, Amazon, e-retailers, Tmall, etc.). Establish brand guidelines and create engaging digital content to maximize business growth.
• Go-to-Market Strategy: Develop and execute go-to-market digital strategies and media investment guidelines for key product launches.
• E-commerce Platform Management: Oversee e-commerce platform development, partnering with agencies and IT teams to manage merchandising, implement new site features, and optimize user experience.
• Cross-Functional Collaboration: Collaborate effectively with Social, Creative, Marketing, and other internal teams to ensure seamless information sharing, consistent brand storytelling, and timely project delivery.
• Retail Integration: Identify and pursue opportunities to enhance the digital experience within the retail environment, bridging the online and offline customer journeys.
• Digital Landscape Monitoring: Stay ahead of the curve by monitoring the digital landscape and providing insights on relevant news, trends, competitive analyses, and best practices.
• Data Analysis: Provide analytical support to refine digital strategies and maximize ROI.
• Team Support: Contribute to all transversal digital projects and initiatives.

Candidate Requirements:

• Bachelor's degree in marketing, E-commerce, Business, or a related field.
• Proven e-commerce experience (merchandising, website development, etc.) is preferred.
• Strong understanding of digital media landscape, including social media platforms, best practices, and emerging trends. Digital media experience is a plus.
• Proficiency in Microsoft PowerPoint and Excel is required.
• Graphic design skills (Photoshop, photography, etc.) are a plus.
• Excellent project management skills and ability to manage multiple tasks simultaneously.
• Strong analytical skills with an attention to detail and creative problem-solving abilities.
• Exceptional communication (written and verbal) and interpersonal skills.
• Demonstrated leadership qualities, proactive approach, and positive attitude.
• A passion for the luxury/beauty industry is preferred.

What is in it for you:

As an integral part of our culture at L'Oreal, wellness is at our core. We not only offer a generous Benefits Package(Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oreal products as well as VIP Access to L'Oreal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Salary Range: $100,400-$143,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Access to other incentive programs such as Bonus, Profit Sharing, etc. All subject to Group's approval and discretion
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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