Marketing Professional Senior

About Jefferson

Nationally ranked, Jefferson, which is principally located in the greater Philadelphia region, Lehigh Valley and Northeastern Pennsylvania and southern New Jersey, is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65,000 people strong, dedicated to providing the highest-quality, compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrow#39;s professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic, clinical and applied research. Thomas Jefferson University, home of Sidney Kimmel Medical College, Jefferson College of Nursing, and the Kanbar College of Design, Engineering and Commerce, dates back to 1824 and today comprises 10 colleges and three schools offering 200+ undergraduate and graduate programs to more than 8,300 students. Jefferson Health, nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas, serves patients through millions of encounters each year at 32 hospitals campuses and more than 700 outpatient and urgent care locations throughout the region. Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years.

Jefferson is committed to providing equal educashy;tional and employment opportunities for all persons without regard to age, race, color, religion, creed, sexual orientation, gender, gender identity, marital status, pregnancy, national origin, ancestry, citizenship, military status, veteran status, handicap or disability or any other protected group or status.

Covid Vaccination is a requirement for employment at Jefferson for employees working at Jeffersonrsquo;s clinical entities or at the University. If you are not currently vaccinated you will be required to receive the vaccination prior to hire date if you are offered employment, unless you request and receive an approved medical or religious exemption from Jefferson.

The Senior Marketing Specialist plays a key role on Jefferson Health Plansrsquo; Marketing and Communications team. Reporting to the Marketing Manager, Medicaid amp; CHIP, this individual will be responsible for developing and maintaining long-term relationship with our internal functional business partners across all lines of business (Medicaid, CHIP, Medicare Advantage, Individual amp; Family Plans, and MLTSS), including our community, clinical, and customer experience teams. This role will have accountability for educating our business partners on our marketing and communication processes, consulting on marketing and communications strategies and best practices, and ensuring completion of requested projects. The ideal candidate for this role is someone who has strong communication, interpersonal, influencing, project management, and planning skills.

Job Responsibilities:

Key accountabilities for this role include:

• Collaborate with internal business partners across all lines of business to develop marketing strategies and campaigns in support of business goals and initiatives; drives value for internal business partners by identifying problems, offering creative solutions, and leveraging partnerships to meet strategic goals. Works with business partners to establish measurable/trackable KPIs (Key Performance Indicators).
• Execute marketing plans and campaigns on behalf of the internal business partner, including brief writing, project management, creative agency management (internal and external), and production.
• Monitors campaign deliverables against project timelines, regulatory feedback, budget, and KPIs.
• Assists with project queue management, distributing assignments to individuals based on availability and priorities.

Qualifications:

• BA/BS degree in Advertising, Marketing, Public Relations, Communications or related field.
• 5-7 years of experience in a Marketing Communications role developing campaigns and content strategies.
• Strong written and verbal communication skills.
• Experience working with creative agencies.
• Experience working with project management software such as Robohead or Workamajig
• Health insurance experience, particularly in Medicaid or Medicare, preferred.
• Experience working with legal and compliance teams as well as regulatory agencies preferred.