Senior Director, Strategy & Insights

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How you'll make an impact:

The Senior Director, Strategy & Insights - Retention & Winback Marketing will continuously monitoring churn metrics and providing actionable insights, you will identify trends and implement data-driven strategies that reduce customer churn and enhance retention rates. Collaborating across teams and cultivating relationships with stakeholders will ensure alignment and support for retention initiatives, ultimately maximizing revenue and improving overall business performance.

What you'll do:

• Continuously monitor and analyze churn metrics, KPIs, and leading indicators to extract actionable insights and identify trends for improvement.
• Summarize analytical insights for the broader team, offering actionable steps to guide decision making that will enhance performance in underperforming segments.
• Develop and implement data-driven churn strategies aimed at reducing customer attrition, improving retention rates, and maximizing revenue from customers indicating intent to cancel.
• Leverage customer data analytics to pinpoint retention improvement opportunities, emphasizing segmentation and revenue impact.
• Collaborate with Analytics, Contact Center, Finance, and Marketing teams to identify churn root causes and deploy both reactive and proactive retention tactics based on insights.
• Stay informed on industry trends, best practices, and emerging technologies in retention marketing to integrate learnings into strategic development and execution.
• Cultivate strong relationships with key stakeholders, including senior leadership, to secure buy-in and support for analytics-driven retention initiatives.
• Manage projects from ideation to production, ensuring alignment with stakeholders and incorporating insights throughout the process.
• Act as a liaison between cross-functional teams (Contact Center, Legal, Digital Experience, IT & Analytics) to facilitate program development and execution based on data insights.
• Provide ongoing performance feedback and comprehensive business insights to motivate cross-functional teams toward excellence.
• Deliver regular reports and updates on retention performance, emphasizing successes, challenges, and improvement opportunities to senior leadership.

What you'll need:

• 15+ years of marketing experience, preferably on a subscription service
• Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience
• Proven track record of developing and executing successful retention marketing strategies that drive business results. Demonstrate excellent attention to detail, time management skills, and an ability to prioritize multiple tasks in a highly fluid, fast-paced environment.
• Strategic thinker with the ability to see the big picture while also paying attention to detail.
• Strong sense of curiosity paired with analytical thinking and experience using data-driven insights to inform decision-making and campaign optimization.
• Passion for customer experience and a commitment to delivering value and satisfaction to customers.
• Results-Oriented: You are someone that drives outcomes with a demonstrated track record for improving results in business performance. You take a focused approach towards action and rapid testing. You know how to extract learnings from both wins and losses.
• Exhibit strong verbal and written communication skills, public speaking, presentation skills and excellent interpersonal skills.
• Ability to operate independently and effectively in a matrixed environment, aggressively managing projects to achieve goals.
• Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word, Outlook).
• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $139,500 to $185,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.