Strategist - Corporate Brand

At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters - to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.

THE ROLE

The Corporate Brand Strategist works closely with the Senior Director of Corporate Brand & Communications to set brand strategy and positioning and play an important role in shaping the company's narrative and competitive brand positioning. This person will also contribute to content planning discussions, conduct competitive analysis, oversee brand governance, and serve as the primary curator and guardian of the firm's brand and key messaging. Balancing data-driven and creative thinking, serves as both a strategist that can build differentiated marketing strategies/tactics and an exceptional writer and storyteller that can turn the complex into simple and memorable narratives.

WHAT YOU WILL DO

• Collaborate with the Senior Director of Corporate Brand & Communications to define the brand strategy and positioning
• Conduct competitive analysis and research to inform and evolve branding efforts
• Design and lead brand campaigns that help to increase brand awareness and favorability, partnering with senior manager of brand advocacy as needed
• Partner with designers, writers, paid media and other marketing colleagues to inform strategy and ensure brand consistency across all platforms and mediums; lead brand governance efforts
• Support the development of the corporate narrative in alignment with the MFS value proposition and company purpose
• Own and maintain messaging playbook related to core MFS business themes, partnering with leaders and subject matter experts to draft and update key messaging
• Write and maintain 'About MFS' corporate content for various platforms such as mfs.com, corporate PowerPoint slides, RFP records, and boilerplate copy
• Oversee the corporate history archive to ensure accurate and up-to-date record keeping.
• Lead communications for corporate-related changes or happenings, including drafting client letters and FAQs
• Contribute to content planning discussions, particularly with setting high-level, 'north star' narratives
• Actively seek and develop a solid understanding of MFS' clients, their needs and their perceptions of MFS
• Work with outside agency to monitor appropriate use of brand logos, trademark and references
• Work with Marketing Research and Analytics team to monitor brand scores and client research to understand brand strength and sentiment and identify opportunity areas

WHAT WE ARE LOOKING FOR

• Bachelor's degree in Business, Marketing, Communications, or a related field preferred
• 6-8+ years of experience in brand management or related role in Marketing or Communications
• Excellent verbal and written communication skills, with an ability to craft compelling narratives that resonate with diverse audiences
• Strong understanding of brand strategy and positioning
• Proficient in analyzing competitive analysis and market research
• Ability to manage multiple projects and stakeholders simultaneously
• Passion for learning and staying on top of brand and communications trends and best practices
• Ability to influence others and move toward a common vision or goal
• Experience working with senior leaders

#LI-HYBRID

At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.

• Generous time-off provided: including "Responsible time off" for many roles, paid company holidays when the US Stock Exchange is closed, plus paid volunteer time
• Family Focus: Up to 20 weeks of paid leave for new parents, back-up care program, dependent care flexible spending account, adoption assistance, generous caregiver leave
• Health and Welfare: Competitive medical, vision and dental plans, plus tax-free health savings accounts with company contributions
• Wellness Programs: Robust wellness webinars, employee assistance program, gym reimbursement through our medical plans, fitness center discounts and more
• Life & Disability Benefits: Company-paid basic life insurance and short-term disability
• Financial Benefits: 401(k) savings plan, Defined Contribution plan- 15% of base salary invested into the Plan, competitive total compensation programs

MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.

If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email talent_acquisition@mfs.com for assistance.

MFS is an Affirmative Action and Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited. Please see the Know Your Rights: Workplace Discrimination is Illegal document and Pay Transparency Nondiscrimination Provision, linked for your reference.