VP, Marketing Forecasting and Effectiveness

Job Overview:

VP, Marketing Forecasting & Effectiveness is responsible for driving marketing enablement, overseeing financial strategy, and leading process improvement initiatives within the marketing function. This leader ensures the effective utilization of resources through data-driven decision-making and optimization of marketing technology tools. The ideal candidate will have a strong analytical mindset, a strategic approach to planning, and the ability to advocate for and implement technological solutions to improve efficiency.

Essential Functions:

• Financial Oversight and Strategic Planning:
  
  
  
  • Responsible for the oversight of the total Marketing budget of $B
  • Lead and collaborate with cross-functional partners to forecast sales based on the media plan.
  • Drive investment planning decisions that align with merchant strategies/plans and broader business objectives.
  
  
• Marketing Enablement:
• Lead media forecasting efforts, ensuring effectiveness and efficiency across all channels.
• Streamline processes to enhance marketing operations and team productivity.
• Own the marketing technology, overseeing its optimization and functionality.
• Analysis and Data:
  
  
  
  • Analyze the effectiveness of marketing mix strategies, campaign/event expenses, and their ROI.
  • Provide actionable insights and data-driven recommendations to enhance marketing performance and profitability.
  
  
• Process Improvement and Technology Advocacy:
  
  
  
  • Lead initiatives focused on process improvements and production optimization.
  • Serve as an advocate for marketing technology solutions, coordinating with necessary partners for software and hardware upgrades.
  • Ensure marketing operations are streamlined and supported by the latest technology advancements.
  
  
• Leadership:
  
  
  
  • Build and lead a high-performing team of marketing executives
  • Prove regular feedback, coaching and professional development opportunities
  • Lead and manage change initiatives, ensure smooth transitions and providing the proper support to team members and cross-functional partners
  • Cultivating a team culture of positivity, inclusivity and high employee engagement
  
  

Qualifications:

Education/Experience:

• Bachelor's Degree required; degree in Finance highly preferred.
• Minimum 15+ years of related finance/and or marketing experience.
• Strong leadership skills; minimum 7 years managing a team.
• Experience handling multiple channels, plans, or vehicles.
• Understands the marketing landscape.

Communication Skills:

• Excellent communication skills.
• Strong interpersonal and communication skills.
• Ability to present strategies to Senior Management.

Mathematical Skills:

• Basic math functions such as addition, subtraction, multiplication, and division skills.

Reasoning Ability:

• Strong negotiating skills.
• Analytical reasoning skills.
• Ability to handle multiple projects and meet tight deadlines.

Physical Demands:

• This position involves regular walking, standing, sitting for extended periods of time, hearing, and talking.
• May occasionally involve stooping, kneeling, or crouching.
• May involve close vision, color vision, depth perception, focus adjustment, and viewing computer monitor for extended periods of time. Involves manual dexterity for using keyboard, mouse, and other office equipment.
• May involve moving or lifting items under 10 pounds.

Other Skills:

• Ability to interact with all levels in the organization.
• Ability to foster strong relationships with business partners.
• Proficient in Excel, PowerPoint, and Word.
• Ability to lead and develop a team.

Work Hours:

• Ability to work a flexible schedule based on department and company needs.