Director, Annuity Marketing Strategy

Job Description:

Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead-our policyholders count on us to be there when it matters most. It's a big ask, but it's one that we have the power to deliver when we work together. We collaborate and innovate-pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it's the right thing to do. Pacific Life is more than a job, it's a career with purpose. It's a career where you have the support, balance, and resources to make a positive impact on the future-including your own.

We're actively seeking a talented Director, Annuity Marketing Strategy to join our Marketing Strategy Team in Newport Beach, CA or Omaha, NE. This role offers flexibility for a full-time on-site presence or a hybrid schedule (2+ days in the office per week).

In this role, you will be responsible for developing and executing comprehensive marketing strategies that drive engagement, increase market share, and generate leads for annuity across the Retail (Broker/Dealer), RIA, IMO, and Structured Settlements markets. You will directly lead a team of marketers while collaborating with experts in Product, Creative, Project Management, and Compliance to support high-impact initiatives. This role involves working closely with cross-functional teams within the Consumer Markets Division to ensure effective execution of annuity product and thought leadership materials in omni-channel campaigns.

How you'll help move us forward:

• Lead cross-functional teams in creating and executing marketing strategies, campaigns, and communication plans to support annuity product launches, rate changes, new features, and sales strategies.

• Manage resource allocation, balance workloads, and guide your team to deliver 20+ product and firm-specific campaigns annually, ensuring high standards and adherence to deadlines.

• Present campaign ideas and updates to the Wholesaler Advisory Group, gathering feedback, capturing action items, and directing the team toward successful execution.

• Provide ongoing coaching and mentorship to team members, fostering professional growth and skill development through constructive feedback and tailored development plans.

• Build Pacific Life's reputation as a trusted brand for financial advisors in the Retail (Broker/Dealer), RIA, IMO, and Structured Settlements markets by incorporating industry insights into impactful marketing strategies, campaigns, and thought leadership.

• Keep leadership and stakeholders informed with timely updates on project status, challenges, and successes, ensuring transparency, accountability and alignment with strategic goals.

• Serve as an annuities product expert within Marketing, conveying industry trends, competitive differentiators, and best practices.

• Guide the team in producing pitch decks, strategy documents, creative briefs, and campaign plans to support collateral development, sales stories, tools, and digital content.

• Collaborate with the Data Analytics team to evaluate campaign performance, deliver actionable insights for improvement, and design measurable lead generation campaigns for future success.

• Travel periodically to attend sales and industry conferences

The experience you bring:

• Bachelor's degree in Marketing, Business, or a related field, preferred.

• 10+ years of experience in marketing and product positioning for annuities in Retail (Broker/Dealer), RIA, IMO, and Structured Settlements markets.

• 5+ years of experience in direct people management, including team development and performance oversight.

• Demonstrated success managing cross-functional teams and driving results in a fast-paced environment with complex projects and tight deadlines.

• Strong understanding of digital marketing trends, data analytics, and lead generation strategies to support data-driven decision-making.

What makes you stand out:

• Exceptional leadership and mentoring abilities, with a proven ability to inspire team members to achieve individual and team goals.

• Highly skilled at translating market insights and industry trends into actionable marketing strategies that drive business growth.

• Expertise in building relationships with stakeholders and understanding financial advisors' needs and preferences.

• Commitment to a growth mindset with a willingness to adapt and take on additional responsibilities as the organization evolves.

• Ability to work with a high degree of autonomy, prioritize effectively, and adapt to evolving business needs with a proactive, solution-focused mindset.

#LI-KB1

More reasons to join:

At Pacific Life, the work we do matters. We work passionately each day to drive our company forward while enjoying job security, flexible scheduling, and great opportunities for career growth. If you're seeking a thriving career doing the type of meaningful work that's all too rare at a Fortune 500 Company, Pacific Life is the place for you. If you are a self-starter who appreciates creativity and individuality in your colleagues - even better. We look forward to receiving your application.

You can be who you are.

People come first here. We're committed to a diverse, equitable and inclusive workforce. Learn more about how we create a welcoming work environment through Diversity, Equity, and Inclusion at www.pacificlife.com. What's life like at Pacific Life? Visit Instagram.com/lifeatpacificlife.

Benefits start Day 1.

Your wellbeing is important. We're committed to providing flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we've got you covered.

• Prioritization of your health and well-being including Medical, Dental, Vision, and a Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents

• Generous paid time off options including Paid Time Off, Holiday Schedules, and Financial Planning Time Off

• Paid Parental Leave as well as an Adoption Assistance Program

• Competitive 401k savings plan with company match and an additional contribution regardless of participation.

Base Pay Range:

The base pay range noted represents the company's good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay.

Your Benefits Start Day 1

Your wellbeing is important to Pacific Life, and we're committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we've got you covered.

• Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents

• Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off

• Paid Parental Leave as well as an Adoption Assistance Program

• Competitive 401k savings plan with company match and an additional contribution regardless of participation

EEO Statement:

Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.