Digital Marketing Manager

METTLER TOLEDO
life insurance, paid time off, tuition reimbursement, 401(k)
United States, Maryland, Columbia
6708 Alexander Bell Drive (Show on map)
Dec 14, 2024
Our Opening and Your Responsibilities As our Digital Marketing Manager, you will be responsible for global online marketing strategy development, implementation, and analysis for AutoChem. Essential duties and responsibilities will include: Managing the AutoChem presence on the corporate Mettler Toledo website using Adobe Experience Manager (AEM). Developing and implementing a strategy for Search Engine Optimization (SEO). Managing the AutoChem web content translation process with an external translation agency. Acting as the primary liaison between AutoChem and the corporate eTeam, Web Development Team, and Lab Division eMarketing. Regularly reporting, presenting, and collaborating with business area marketing managers on recommendations to improve eMarketing results using various analytics tools and Microsoft Excel. Ensuring Email Marketing programs are executing successfully by collaborating with various stakeholders. Effectively supervising eMarketing budget, analyzing activities and costs and return on investment of Website, Email Marketing, Search Engine Advertising (SEA), Social Media Marketing, Value Content Marketing, third party marketing, and other eMarketing programs and making recommendations based on the analysis. What You Need to Succeed Bachelors in marketing, business, chemistry, life sciences, or related field is a plus. 3-5 years of experience with content management. Experience using a website Content Management System (CMS), Adobe Experience Manager (AEM), and Adobe Analytics. Understanding of lead generation. Strong reporting and analytics background for digital marketing metrics. Familiarity with SEO, SEA, and PPC. Our Offer to You Medical, dental and vision care coverage and a 401(k) savings plan with company matching - all starting on date of hire Tuition reimbursement,perks, and discounts Parental and caregiver leave programs All the usual benefits such as paid time off, flexible spending, short-and long-term disability, basic life insurance, business travel insurance, Employee Assistance Program, and domestic partner benefits Global market strength and worldwide leadership in precision instrumentation A brand name that is identified worldwide with precision, quality, and innovation Thousands of patents, design and innovation awards across Mettler Toledo Global recognition for the quality of our products and services About Mettler Toledo Working at METTLER TOLEDO AutoChem Inc. (www.mt.com/autochem) means you are impacting the world in important ways. Our process analytical technology and automated synthesis reactors provide scientists in the pharmaceutical, biotechnology, and chemical industries the information they need to deliver life-changing products. As a strategic business unit within Mettler Toledo, AutoChem develops, manufactures, sells, and services instruments that modernize chemical synthesis, provide insight to every chemical reaction, and provide process knowledge to eliminate scale-up and safety incidents. Our instruments increase the efficiency and effectiveness of chemists and engineers. Our products help develop profitable, green, and safe scientific processes. We help keep you healthy. Our instruments make it possible for scientists to develop new drugs and bring life-saving medicines to the world. Equal Opportunity Employment We are an equal opportunity employer and value diversity at our company. We give consideration for employment without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, protected veteran status, or any other protected classification. You can find more details in our Equal Employment Opportunity Policy. If you'd like more information about your EEO rights as an applicant under the law, please click here.