Director, Lead Generation

The Director, Lead Generation will work under the direction of Marketing and Sales Operations Leadership. In this role, you will be responsible for developing and executing innovative lead generation strategies to create viable sales opportunities for our sales team. Your focus will be on identifying and nurturing leads, optimizing campaigns, and enhancing our overall lead generation process. This role involves monitoring and managing lead generation processes, tools, and systems to support marketing goals and drive revenue growth.

The Director, Lead Generation has a proven track record within the healthcare market, ideally with revenue cycle, technology and/or Health Information Management experience. They will collaborate closely with the members of the growth team to ensure understanding and effective use of technology solutions, contributing to the qualified sales pipeline and assist in developing and implementing winning lead generation strategies.

PRIMARY JOB RESPONSIBILITIES:

Lead Generation Strategy:

1. Develop and implement comprehensive lead generation strategies to meet sales targets and company goals.
2. Identify and prioritize lead generation channels and tactics, including digital marketing, events, and partnerships.

Campaign Management:

1. Plan, execute, and optimize lead generation campaigns across various channels (e.g., email, social media, paid advertising).
2. Monitor campaign performance, analyze results, and adjust strategies to improve lead quality and conversion rates.

Lead Qualification and Nurturing:

1. Oversee the lead qualification process to ensure that leads are properly vetted and prioritized.
2. Implement lead nurturing programs to engage and convert leads into sales opportunities.

Collaboration and Alignment:

1. Work closely with the sales team to understand their needs and ensure that lead generation efforts align with sales objectives.
2. Collaborate with the marketing team to create content and materials that support lead generation initiatives.

Data Management and Reporting:

1. Manage lead databases and ensure data accuracy and integrity.
2. Develop and maintain dashboards and reports to track lead generation metrics, performance, and ROI.

Process Improvement:

1. Continuously evaluate and improve lead generation processes and tactics.
2. Implement best practices and stay updated on industry trends and innovations.

Budget Management:

1. Manage the lead generation budget, ensuring efficient use of resources and maximizing ROI.
2. Monitor expenditures and optimize budget allocation for lead generation activities.

Other duties as assigned by leadership based on business needs.

POSITION QUALIFICATIONS:

Education:

• Bachelor's Degree

Experience:

• 5+ years sales, sales operations and/or marketing experience
• Experience with sales automation and CRM tools, preferably HubSpot, Pardot and Salesforce
• Experience in executing and managing marketing strategies and plans
• Experience planning and executing events
• Experience working with healthcare revenue cycle solutions and technology

Knowledge, Skills, and Abilities:

• Exceptional communication and decision-making skills
• Strong analytical, multi-tasking and project management skills
• Ability to think creatively and innovatively
• Ability to use a PC in a Windows environment, including MS Word, Excel and PPT
• Independent, focused individual able to work remotely