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Foods people love. Brands people trust. And a career that nourishes your future like no other. If you're driven by the passion to do something meaningful that changes lives, Nestle is the place for you. Nestle USA is one of seven operating companies that make up Nestle's presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact. We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you. This position is not eligible for Visa Sponsorship. Main Purpose of the Job: A Senior Manager of Brand Marketing in an Expansion Desk is responsible for spearheading longer-term brand growth (3+ years) with a focus on identifying new brand/category whitespace, innovative business models, and advanced technology. This role involves leading the development of a robust innovation pipeline and integrating new opportunities into the Market Business Strategy. The Senior Manager may also oversee potential Mergers and Acquisition (M&A) activities. Key Outputs/Deliverables: Consumer & Customer Intimacy:
- Develops an in-depth understanding of consumer demographics, psychographics, and behavioral drivers through advanced data analytics.
- Transforms insights into strategic marketing innovations and comprehensive brand-building initiatives.
- Validates and develops consumer insights to drive relevant and impactful innovation.
- Strategically charts a course for the brand using data-driven decision-making and compelling storytelling to engage internal teams and customers.
- Identifies and addresses critical knowledge gaps in consumer, brand, product, and marketplace dynamics.
Business Planning:
- Leads cross-functional teams to drive portfolio optimization and value chain efficiency.
- Incorporates new business models, distribution strategies, and strategic partnerships into the brand's innovation strategy.
- Develops and validates high-potential concepts with consumers to build a sustainable long-term portfolio pipeline.
- Ensures the 3-year strategic plan is comprehensive and aligns with operational and supply chain requirements.
- Conducts periodic reviews of long-term plans to identify growth opportunities and address market changes.
Brand & Product Experience:
- Oversees end-to-end brand projects, ensuring they are grounded in consumer insights and aligned with innovation strategies.
Commercial Excellence:
- Develops detailed business plans for new product opportunities.
- Manages the transition of new products to established business partners, ensuring seamless launch plans.
Talent Management:
- Inspires and motivates teams to achieve high performance targets.
- Provides continuous feedback and develops comprehensive development plans for team members.
- Leads talent recruitment efforts, ensuring a diverse and skilled workforce.
- Promotes the sharing of best practices across teams.
Key Activities Include:
- MBS / Long-term Strategy, Sustainability, M&A Targeting, New Business Models, Insights & Analytics, Product Innovation, Category Expertise.
Qualifications:
- University Degree (BA/BS) in Marketing or related business field; or equivalent experience.
- MBA preferred.
- Extensive knowledge of budget control methods, policies, and procedures.
- Exceptional negotiation and relationship-building skills.
- Advanced research and strategic analysis capabilities.
- Ability to work independently and adapt to rapid changes.
- Strong problem-solving and decision-making skills.
- Excellent communication and interpersonal skills.
- Ability to manage multiple priorities and meet strict deadlines.
- Proficient in Microsoft Office Applications.
Critical Experiences:
- At least 5 years of work experience leading strategic work in product/brand management
- Proven ability to lead cross-functional teams to achieve brand objectives.
- Demonstrated passion for learning and curiosity to explore new ideas and approaches.
- Extensive experience in developing strategic plans, including communication campaigns and commercialization strategies.
- Demonstrated success in leading and managing teams to achieve high performance targets.
Requisition ID:328604 It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home. The Nestle Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship. Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
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Nestle
Dec 15, 2024