Remote New 
Content Strategy Manager
 Hitachi - Vantara | |
 United States, California, Santa Clara | |
 Nov 26, 2024 | |
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Location: Remote United States
Function: HV Corporate Marketing Requisition ID: 1030498 Our Company We're Hitachi Vantara, a global infrastructure business. Our people are the force of meaningful progress. We enable the incredible with data - from taking theme park fans on magical rides, conserving natural resources, protecting rainforests to saving lives. We empower businesses to automate, optimize and advance innovation. Together, we create a sustainable future for all. The team The Content Strategy Manager is a key player in our content strategy, responsible for creating, curating, and managing content that supports our thought leadership, brand initiatives, and global campaigns. This role is central to ensuring that content aligns with our key themes, topics, and buyer's journey, while also working closely with various stakeholders across the organization to ensure transparency and alignment. You'll plan, write, and collaborate with 3rd party firms to build awareness-level content that resonates with our target audiences. This role requires managing the global content calendar, understanding the importance of packaging content for different channels in collaboration with the Design Studio or agencies, and optimizing content based on performance data. Your ability to bring together stakeholders, guide best practices, and ensure content is strategically aligned will be crucial to the success of our content initiatives. The role * Content Creation & Curation: o Develop, curate, and write content aligned with key themes and topics to support thought leadership, brand initiatives, and global campaigns. o Collaborate with internal teams and 3rd party firms to build awareness-level content that supports the buyer's journey and business objectives. * Content Planning & Calendar Management: o Manage the global content calendar, ensuring alignment with campaigns, buyer's journey stages, and transparency across teams. o Coordinate content development, delivery, and scheduling with stakeholders to ensure deadlines are met. * Stakeholder Collaboration: o Work closely with stakeholders across departments (PMM, Demand Gen, Global Campaigns) to align content with the buyer's journey and campaign use cases. o Ensure that content maps to the appropriate channels and use cases, pulling through themes and topics effectively. * Content Packaging & Distribution: o Collaborate with the Design Studio or approved agencies to package content for various channels, ensuring it is visually engaging and on-brand. o Handoff completed content to Content Operations and Enablement teams for final distribution and tracking. * Content Performance Optimization: o Understanding audience consumption patterns to optimize content, making data-driven decisions in partnership with Content Operations to improve engagement and reach. o Provide guidance to other teams (e.g., PMM) on best practices for content development and optimization. What you'll bring
Tier One Location (including New York City and California Bay Area): $86,000-$125,000 Tier Two Location (including Colorado, Seattle, and the rest of California): $75,000 - $117,000 Tier Three Location (including the rest of Washington State): $60,000 - $85,000 The expected pay is determined based on a variety of factors including, but not limited to, depth of experience in the practice area. Employees are eligible to participate in Hitachi Vantara's bonus/variable/commission pay programs, where applicable, and are subject to the program's conditions and restrictions. #LI-PRC About us We're a global team of innovators. Together, we harness engineering excellence and passion for insight to co-create meaningful solutions to complex challenges. We turn organizations into data-driven leaders that can a make positive impact on their industries and society. If you believe that innovation can inspire the future, this is the place to fulfil your purpose and achieve your potential. Championing diversity, equity, and inclusion Diversity, equity, and inclusion (DEI) are integral to our culture and identity. Diverse thinking, a commitment to allyship, and a culture of empowerment help us achieve powerful results. We want you to be you, with all the ideas, lived experience, and fresh perspective that brings. We support your uniqueness and encourage people from all backgrounds to apply and realize their full potential as part of our team. How we look after you We help take care of your today and tomorrow with industry-leading benefits, support, and services that look after your holistic health and wellbeing. We're also champions of life balance and offer flexible arrangements that work for you (role and location dependent). We're always looking for new ways of working that bring out our best, which leads to unexpected ideas. So here, you'll experience a sense of belonging, and discover autonomy, freedom, and ownership as you work alongside talented people you enjoy sharing knowledge with. We're proud to say we're an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, age, disability status or any other protected characteristic. Should you need reasonable accommodations during the recruitment process, please let us know so that we can do our best to set you up for success. | |