Product Activation & Growth Sales Specialist

Position Overview:

This position will be responsible for driving the adoption, activation, and usage of our fundraising functionality by engaging existing customers, onboarding them, and converting those using free or competitive products.

Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Customer Education & Awareness
  
  
  
  • Conduct outbound campaigns (email, calls, webinars) to inform customers about the new fundraising functionality.
  • Create tailored outreach strategies targeting customers who might benefit most.
  • Collaborate with product marketing to develop promotional materials like videos, guides, and email templates.
  
  
  
  
• Customer Onboarding & Activation
  
  
  
  • Guide customers through the setup and activation of the fundraising feature.
  • Provide live support (calls, video demos) to remove friction during onboarding.
  • Monitor activation metrics and follow up with customers who drop off before completing activation.
  
  
  
  
• Competitive Conversion
  
  
  
  • Identify existing customers using free or competing tools through usage data and outbound discovery efforts.
  • Develop personalized outreach to engage and convert these users, highlighting the value of the new functionality.
  • Partner with marketing to design win-back incentives or campaigns for competitive users.
  
  
  
  
• Performance Tracking & Reporting
  
  
  
  • Track KPIs like activation rates, time-to-activation, and competitive conversions.
  • Provide regular reports to leadership, identifying trends and improvement opportunities.
  
  
  
  
• Other duties as assigned.

To be considered for and to perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.

Qualifications include:

• Education: Associate's degree or equivalent.
• Years of Experience: 2-5 years of experience.
• Strong communication and presentation skills, with experience conducting live demos or webinars.
• Familiarity with SaaS products and competitive landscapes.
• Analytical mindset with the ability to track and report performance metrics.
• Familiarity with fundraising platforms or K-12 education is a plus.

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