Marketing & Brand Management Associate

VSP Global
United States, New York, New York
Dec 14, 2024
Involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities and collaborating on sales strategies for a brand, product or service across all media, while collaborating with multi-functional teams and agency partners. Develop marketing or branding strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development; measure and optimize ongoing performance of marketing plans, including return on investment Develop and manage marketing, advertising, and branding campaigns, including working with internal creative team and external agencies; campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaigns Collaborate with communications managers to ensure positioning, promotion, and brand voice are aligned and effective Partner with business areas to explore, develop, execute, and gain adoption of new technologies, tools, and programs in the market and at the account-specific level Job Specifications Typically has the following skills or abilities: Bachelor's degree in Business, Marketing, or related field or equivalent experience 2+ years' experience in product or brand management or online marketing Understanding of brand management concepts and building/execution techniques Solid working knowledge of MS Office, PowerPoint, Word, and Excel Proven ability to develop and execute marketing strategies Ability to elevate the perception of our corporate brand and our company Excellent project management skills and experience managing large projects Proven track record of influencing constituents for optimal results Excellent organization skills, detail-oriented, and ability to multitask Excellent verbal, written, and interpersonal communication skills Flexible and able to change priorities and direction quickly and effectively Strong analytical skills required Ability to write and present clear and concise reports Regularly exercises discretion and independent judgment in the performance of his/her job duties Preferred Skills Photoshop/ Illustrator Required onsite in NY office 2-3 days per week to photograph and retouch product imagery. #LI-MARCHON Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, pleaseclick here. Salary Ranges: $60,000.00 - $97,500.00 VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information. We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters.Click hereto learn about our application process and what to watch for regarding false job opportunities. As a regular part of doing business,VSPVision ("VSP")collects many different types ofpersonal information, including protected health information, about ouraudiences, includingmembers, doctors,clients, brokers, business partners,andemployees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.