Digital Marketing Specialist

Medallia is the pioneer and market leader in Experience Management. Our award-winning SaaS platform, Medallia Experience Cloud, leads the market in the understanding and management of experience for candidates, customers, employees, patients, citizens, and residents.

We are more than a software company. We want to be known as a company that does the right thing, no matter the challenge or controversy. We are committed to creating a culture that values every person and every experience. Individual life experiences shape the way we interact with the world, which is why we encourage people to bring their whole selves to work each day. The strength of our global workforce is the most significant contributor to our success.

We believe: Every Experience Matters. Talent is Everywhere. All Belong Here.

At Medallia, we hire the whole person.

About This Role:

This role will be a crucial position on our Digital Experience team, focused on digital marketing campaign execution and analysis. This role will be responsible for the execution, measurement, evaluation, and reporting of digital marketing programs. The ability to develop and execute comprehensive digital campaigns across key platforms is critical to success in this position.

Execution and Optimization:

• Execute digital marketing initiatives across paid social, search, and programmatic display supporting marketing and sales initiatives
• Optimize channels to drive pipeline and revenue
• Develop skills as channel expert to align strategy with goals

Performance Measurement and Reporting:

• Prepare program reporting with data-driven insights for stakeholders
• Audit and evaluate campaigns to ensure optimal performance and optimize where needed

Collaboration and Communication:

• Partner with key stakeholders to align on program requirements and overall campaign objectives.
• Present insights and recommendations clearly and compellingly to diverse audiences.

Minimum Qualifications:

• 2+ years of experience in Marketing, Digital Marketing, Analytics, Performance Measurement
• Experience in Digital Marketing tools (e.g. Google Ads, LinkedIn Ads, ABM platforms, Programmatic Display platforms, Analytics platforms)
• Bachelor's degree in Marketing, Business, or a related field; Certification in relevant digital platform; or related agency experience

Preferred Qualifications:

• Ability to leverage advanced Excel functions and features such as pivot tables, VLOOKUP and data visualization tools to analyze and interpret marketing data for optimizing campaign performance
• Ability to transform complex data into actionable insights and compelling reports for stakeholders to inform strategic decision-making
• Excellent communication and interpersonal skills, with experience collaborating with stakeholders.
• Knowledge of marketing channels, standard measurement practices and metrics, and industry best practices is essential.
• Proficiency in auditing and evaluating marketing campaigns to ensure high performance and identifying areas for improvement

Medallia is committed to equal pay and transparency. The annual base salary range for this position is $53,760-$97,000. This position is commission eligible. Please note that the salary range information provided is a general guideline and combines all of the distinct labor markets within the US. It is uncommon for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on a variety of factors. Medallia considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, candidate's work location, education/training, key skills, internal peer equity, external market data, as well as, market and business considerations when making compensation decisions.

Medallia also offers competitive health and wellness benefits, including but not limited to medical, dental, vision, 401(k), short term and long term disability, life and AD&D insurance, statutory leaves, paid parental leave, and paid holidays. Benefits and eligibility may vary by location and role.

At Medallia, we celebrate diversity and recognize the value it brings to our customers and employees. Medallia is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law. Individuals with a disability who need an accommodation to apply please contact us at ApplicantAccessibility@medallia.com. For information regarding how Medallia collects and uses personal information, please review our Privacy Policies. Applications will be accepted for 30 days from the date this role was posted or until the role has been filled.