New

Direct Mail Marketing Manager (Remote)

Sumitomo Mitsui Banking Corporation (SMBC)
United States, North Carolina, Charlotte
Nov 23, 2024
Join us on our mission to create a completely new, 100% digital bank that truly serves customers' best interests. We are a close-knit and fun-loving team of seasoned financial services professionals who came together for the challenge of building a bank from scratch - and we are committed to doing it all the right way (from technology infrastructure to modern marketing to customer experience). The anticipated salary range for this role is between $119,000.00and $160,000.00. The specific salary offered to an applicant will be based on their individual qualifications, experiences, and an analysis of the current compensation paid in their geography and the market for similar roles at the time of hire. The role may also be eligible for an annual discretionary incentive award. In addition to cash compensation, SMBC offers a competitive portfolio of benefits to its employees. We work with the flexibility and speed of a start-up. But we also have significant stability and capital from being part of the SMBC Group (Sumitomo Mitsui Banking Corporation). SMBC is the second largest bank in Japan and the 12th largest bank in the world with operations in over forty countries. And SMBC is committed to disrupting the US marketplace with ground-breaking products. It is the best of both worlds, and we are seeking proven marketing leaders to propel us towards a national launch. We have both the ambitious growth plans and the 'patient capital' necessary to execute a multi-year plan. Join us on the journey to deliver an exciting concept of evolved banking. SUMMARY: Jenius Bank is seeking an experienced direct mail marketing professional within the Marketing Team. This role will drive the success of direct mail campaigns, ensuring seamless execution from concept to delivery. These responsibilities include but are not limited to leveraging data-driven insights to improve targeting, audience segmentation, and campaign outcomes to optimize campaign performance. The ideal candidate will have extensive experience leading data-driven direct mail acquisition strategies for Financial Services products in a highly collaborative and dynamic organization. PRINCIPAL DUTIES AND RESPONSIBILITIES: Oversee and manage large-scale direct mail campaigns aimed at driving new customer acquisition. Collaborate with cross-functional teams (Marketing, Risk, Finance, Product, Data & Analytics) to align on campaign goals and execution. Work closely with credit bureaus and agencies to procure and optimize audience segmentation files, , and develop new machine learning models. Manage external agencies and vendors, ensuring on-time production, budget control, and quality output for all creative assets. Lead campaign forecasting, in partnership with Data & Analytics and agencies, including financial performance, cost, and revenue projections, while maintaining dashboards and KPIs. POSITION SPECIFICATIONS: A minimum of 7 years' experience in Direct Mail Marketing with a strong focus on campaign execution, budget management, and cross-functional collaboration Proven track record of managing large-scale marketing campaigns and leading external vendors (e.g., credit bureaus, agencies, lettershops). Familiarity with marketing automation platforms and CRM systems. Previous experience managing budgets and vendor contracts in a high-volume marketing environment. Experience using data analytics to inform campaign decisions and drive growth. Ability to work collaboratively with product, legal, compliance, and finance teams for approvals and reporting. Ability to identify and mitigate risk through adherence to regulations and best practices Collaborate with Data & Analytics team to establish strong KPI and analysis frameworks for socializing results with senior leadership EOE STATEMENT We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law. CCPA DISCLOSURE Personal Information Collection Notice: This notice contains information under the California Consumer Privacy Act (CCPA) about the categories of personal information (PI) of California residents that SMBC MANUBANK collects and the business or commercial purpose(s) for which the PI may be used. We do not sell PI. More information about our collection and use of PI may be found in our CCPA Privacy Policy at https://www.smbcmanubank.com/privacy/ccpa-disclosure. Persons with disabilities may contact our Customer Contact Center toll-free at (877) 560-9812 to request the information in this Notice in an alternative format.