Product Growth Strategist, Authentication and Identity Security - Cisco Security Product Marketing

As a Product Growth Strategist, you are primarily responsible for external-facing activities ensuring your product's market success, and understanding key industry trends and your customers' struggles. You will work closely with sales, campaigns, and customer success teams to ensure your product positioning resonates with target customers, driving product visibility, adoption, and overall success.

• Develop Go-to-Market Strategy for new and existing products: Develop and execute the GTM strategy including identifying target markets, messaging, and positioning.
• Develop Core Product Positioning, Messaging, and Differentiators: Craft compelling and consistent positioning and messaging around the differentiators that align with the overall product strategy and resonate with customers and partners. Work with inbound product management, engineering, and the field to identify and articulate the outstanding value propositions of Cisco Security products, ensuring they are communicated and understood by the target audiences. Passionately represent the voice of our customers to internal teams.
• Enable Sales and Partners: Develop content for collateral, product training, and other resources for direct sales teams and partner organizations. Engage directly with sales and customers to understand changing needs. Attend industry events. Serve as subject matter expert.
• Conduct Market Research: Continuously analyze the market and customer feedback to identify emerging trends, opportunities, and threats. Conduct meticulous competitive analysis to ensure the product is positioned successfully.
• Influence Partners, including Executives: Use excellent communication skills for effective engagement. Demonstrate your strong analytical and problem-solving skills with a data-driven mentality to make product and marketing recommendations. Define and monitor metrics to assess GTM success.

You are a dynamic cybersecurity product manager with an in-depth understanding of the market landscape. You excel at distilling technical details into compelling narratives. You are passionate about crafting and delivering engaging content. Your presentations address the needs of both business and technical decision-makers, making ideas accessible and impactful. You are highly collaborative and skilled at leading through influence and have confirmed adaptability and the ability to address challenges in a dynamic setting.

• 10+ years in enterprise/b2b tech with 3 years of product management experience, including 3 in cybersecurity
• Bachelor's degree or equivalent experience in computer science or related fields
• Experience bringing together technical requirements from various domains and partners, then translating technical information into content targeted, appropriate, and consumable by a variety of audiences
• Strong written and verbal communication skills

• Expertise in identity and access management or identity security
• MBA
• Experience speaking publicly to an executive-level audience
• Strong project execution skills, attention to detail, and a risk-mitigation mentality
• Self-motivation and partnership a strive to find new and innovative solutions
• Excellent analytical, problem-solving, and reporting skills in customer-facing roles
• Ability to lead and influence via persuasion, perseverance, and energy to drive consensus across functions and teams
• Collaboration with internal and external partners.

We're global, we're adaptable, we're diverse, and our security portfolio is as extensive as it is groundbreaking. Have you heard of Threat, Detection & Response, Zero Trust by Duo, Common Services Engineering, or Cloud & Network Security? Those are only a few of our product teams! The only thing we're missing is YOU.

Join an enterprise security leader with a start-up culture, committed to driving innovation and giving you the opportunity to make an impact. We #InnovateToWin and we know we're better together, that's why we're dedicated to inclusivity, collaboration, and diversity in everything we do.

We're proud to be the Best Small and Mid-Size Enterprises Security Solution Cisco Secure continues to grow and evolve year after year with 100% of Fortune 100 Companies using our products, and we're excited to see the new heights we'll reach with your passion for security, your customer focus, and your desire to change things up!

There are so many amazing reasons to join Cisco. Learn more here!