Business Development Associate

Description

This is a role for a Business Development Associate at Syneos Health Communications. The Business Development Associate will be responsible for generating leads from a defined target list of potential companies/clients, through direct outreach, managing email campaigns, and communicating with stakeholders to help drive outreach. This is a hybrid role that can be remote or office-based in Charlotte, NC.

• Develop and send/implement outbound communications to solicit business. Meeting or exceeding outbound quality and volume metrics.
• Develop and execute a comprehensive lead nurture strategy, working with marketing & client acquisition partners to build campaign assets that reach prospects and customers, aligned with the lead generation metrics and integrated campaigns.
  • Plan, create, and execute email and other outreach programs by working closely with marketing and account teams, to jointly develop the overall messaging and strategic plans.
• Analyze campaign results in detail, draw insights and make adjustments based off your learnings
• Continuously review data to identify opportunities or problems and guide decisions.
• Implement testing methodologies to enhance the demand creation process, including response and conversion rates.
• Develop/modify email templates and existing email campaigns, tailoring towards intended audience
• Set up, test, and launch complex email campaigns with dynamic content, and SMS messaging in partnership with Marketing team.
• Proactively work with teammates to improve processes and work methods for greater efficiency.
• Perform CRM database maintenance tasks as required.
• Stay abreast of industry trends, best practices, and emerging technologies in lead generation and digital marketing, continuously seeking opportunities for innovation and improvement

QUALIFICATION REQUIREMENTS

• Bachelor's Degree in Business Administration, Marketing or related field
• 2+ years of Lead Gen, Business Development, CRM or relevant experience
• Excellent presentation and interpersonal skills
• Detail-oriented, with the ability to manage multiple tasks and meet deadlines
• Strong initiative, proactive, and able to operate independently
• Understanding of the medical device/technology and/or pharma industry is a plus
• Relevant email development work experience
• Ability to work collaboratively with Account, Business Development, and Marketing teams

WHAT IT TAKES TO CATCH OUR EYE

• Expertise in fundamental principles of digital marketing, media and CRM metrics a plus
• Strong business acumen and excellent written and oral communication skills
• Executive presence with the ability to present to and influence senior level audiences
• Self-starter with the ability to manage competing priorities, driving both strategic and tactical activities in parallel

The annual base salary for this position ranges from $70,000 to $80,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Addison Whitney, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Addison Whitney is a global branding firm with a passion for building strong brands. We specialize in verbal and visual branding, brand strategy and research. We leverage our expertise across our core services to provide a sophisticated approach to brand development. Merged with your business strategy, this collaborative approach is critical in developing engaging brands for every audience that get attention and earn loyalty. We pride ourselves on creating a team environment inspired by collaboration, strategic thinking, and passion. What began in 1991 with three employees has grown and evolved into what you see today: a group of highly talented people who push themselves every day, never settling for what is but striving to uncover what could be.

Work Here Matters Everywhere | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.