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Marketing Manager

BankTalent HQ
TBD
United States, Massachusetts, Gloucester
Dec 22, 2024

Join Our Team as Marketing Manager at BankGloucester!

Are you a creative professional with a passion for community engagement and brand storytelling? BankGloucester, a trusted $380 million community-focused financial institution, is looking for a dynamic Marketing Manager to lead our marketing efforts and build meaningful connections with our customers and the communities we serve.

About Us

At BankGloucester, we take pride in being more than a bank-we're a partner in the growth and well-being of our community. With a strong commitment to service, innovation, and relationships, we aim to empower individuals, families, and businesses to thrive.

The Role

As Marketing Manager, you'll develop and execute strategies that enhance our brand visibility, support business objectives, and showcase our commitment to the community. Your creativity and leadership will be pivotal in crafting campaigns that connect with customers and strengthen our presence.

Key Responsibilities



  • Develop Marketing Strategies: Plan, implement, and oversee marketing campaigns across digital and traditional platforms.
  • Brand Management: Maintain and enhance our brand identity to align with our mission and values. Community Engagement: Collaborate with local organizations and participate in community events to reinforce our role as a community leader.
  • Content Creation: Design compelling content for social media, newsletters, press releases, and advertisements.
  • Market Analysis: Monitor industry trends, customer preferences, and competitor activities to identify opportunities.
  • Team Collaboration: Work closely with executive leadership, branch managers, and external partners to ensure consistent messaging and successful campaigns.



What We're Looking For



  • A Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in marketing, preferably in banking or financial services.
  • Strong understanding of digital marketing, including social media, SEO, and email campaigns.
  • Experience with WordPress is essential.
  • Excellent communication, organizational, and leadership skills.
  • A collaborative spirit and passion for community involvement.



What We Offer



  • Competitive salary and benefits package.
  • A supportive and inclusive work environment.
  • Opportunities to make a real impact in the community.
  • Professional development and growth opportunities.



Join us and play a key role in shaping the future of BankGloucester while making a difference in the lives of our customers and community members.

How to Apply

Interested candidates are encouraged to send their resume and a cover letter to waubrey@bankgloucester.com with the subject line Marketing Manager Application - Human Resources.

BankGloucester is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Be part of something bigger-apply today!

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