Dir, Paid Social - VP

JOB SUMMARY

The VP, Paid Social Media Director had 10+ years' experience. Healthcare and Pharmaceutical experience a plus. They are responsible for working alongside the SVP, Group Director in making sure all Paid Social accounts are meeting industry and company standards. They are responsible for planning and overseeing the execution of the paid social media campaigns across all relevant platforms for Pharma DTC and HCP accounts.

ESSENTIAL FUNCTIONS

• Client/Project Oversight: Oversee planning and execution across account, leading client relationships and delegating duties to junior team members for execution.
• Operations Management: Oversee Paid Social activation, steward planning processes, and collaboration with other departments and network resources.
• Resource Management: Manage team utilization, track revenue, and build staff plans.
• New Business: Participate in RFPs and new business pitches and opportunities.
• Strategy: Oversee paid social strategy across department and all clients.

JOB DUTIES / RESPONSIBILITIES

• Oversee partnerships with paid social platforms, data partners, and agency stakeholders across integrated network.
• Serve as paid social department lead across agency and network, leading client conversations and overseeing growth opportunities.
• Lead paid social strategy, budget and media planning, forecasting, testing and ongoing data analysis and presenting results and insights to
• clients and internal teams.
• Develop, plan, coordinate, and oversee implementation of social media initiatives appropriate to achieve the intended objectives.
• Participate in new business pitches and support network needs for paid social.
• Strategize and create paid social media plans in accordance with budgeting, including ongoing project management.
• Stay abreast of platform targeting and tactical offerings while ensuring highest standards for pharmaceutical advertising.
• Interface with executive management and senior leadership across the network.
• Craft POVs based on latest changes in social landscape.
• Responsible for scoping and revenue tracking.
• Work with marketing sciences to set benchmarks for industry comparison and build actionable KPIs.
• Partner with marketing sciences to create, manage, report and optimize social media campaigns and determine best tracking methods for campaign reporting.
• Prioritize and coordinate outbound social engagement opportunities, using through insights and analysis to develop tactics to amplify and grow client brand recognition and trust.
• Develop cutting edge social strategies targeting Patient and HCPs across paid social platforms. that align with overall media strategy and support client objectives.

EDUCATION

A Bachelor's degree in a relevant area of study is preferred

EXPERIENCE

10+ years in Paid Social Media marketing is required

Experience in Healthcare and Pharmaceuticals is required

Experience in Meta Blueprint is required

KNOWLEDGE, SKILLS, & ABILITIES

* Complete knowledge of paid social platforms (Facebook, X, LinkedIn, Instagram, TikTok) and experience developing complex strategies andactivations.

* Experience managing a department or large team to drive business growth and increase revenue.

* Experience in mentoring and team building.

* Experience managing a large portfolio of accounts.

* Experience managing Directors and Associate Directors

* Excellent organizational and time management skills

* Proven ability to manage multiple clients and simultaneous campaigns to achieve business outcomes.

* Demonstrated project management and organizational skills with strong attention to detail.

* Flexible team player who collaborates and contributes on strategic and tactical matters.

* Successfully collaborate with multiple personalities and communicate with all levels of the organization.

* Ability to think critically, multi-task, and keep up in a fast-paced environment.

* Able to convey compelling messages and transform complex concepts into clear communications.

* Able to effectively manage client relationships while delivering projects to the highest standard, on time and to budget.

COMPETENCIES

• Team Player: Ability to work effectively in a team environment to build and foster positive relationships, trust, and confidence.
• Curiosity: Always interested in learning more and asking thought-provoking questions.
• Communication: Proactive communicator who responds quickly to stakeholders in a rapidly changing environment and expresses ideas accurately, concisely, and clearly.
• Attention to Detail: Complete tasks in a timely manner with a high level of accuracy.
• Self-starter: Curious and enthusiastic to learn about social and the health landscape.
• Organized: Able to stay organized and achieve results in a timely and effective manner
• Knowledgeable in Social: Up to date with the latest paid social and social media changes.
• Leadership: Leadership skills with the ability to manage junior team members' workloads and delegate appropriately, mentor and train, grow, manage, and inspire teams to achieve client goals.
• Communication: Clearly communicate updates and needs to clients and team members.
• Collaboration: Able to effectively collaborate with internal and external partners and clients.
• Social Evangelist: Promote and champion the paid social business, advocate the value of social media, and evangelize best practices and processes.
• Resource and Relationship Management: Build and strengthen relationships across agency and networking, helping colleagues across the global organization to develop comprehensive solutions for clients.
• Strong Presentation Skills: Ability to present to various audiences and demonstrate the value of paid social to senior leaders and stakeholders across the organization.
• Change Management
• Strategic Thinking

STATEMENT OF UNDERSTANDING

This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.

Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance.

This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.