SVP, Business Intelligence

Responsible for leading and developing multi-disciplinary media analytics teams in a marketing or media agency context, developing world class analytics solutions. Responsible for orchestrating efficient delivery of high-quality analytic services to a large book of business, contributing to new business development, and facilitating the professional growth and development of their team.

Strong experience in digital media (including integration of search and social) and traditional media, with knowledge of site side analytics an advantage. Adept at working with all aspects of the media technology ecosystem. Ability to understand that media's impact is enhanced by strong creative-and that it's analytics' role to help steer both.

• Lead definition of digital media best practices internally and across the network on a global basis
• Management of the team's scoping and staffing in conjunction with media planning teams
• Evangelization of the value of analytics within the office and across its client roster
• Evolution of the US analytics commercial offering, capabilities, and tools in conjunction with broader US analytics leadership team, including development of our business intelligence offering
• Work with client teams to develop, scope and sell client measurement and analytics frameworks
• Work with key clients to provide consulting and thought leadership on their businesses from an analytics perspective.
• Hands-on approach to ensuring data analytics projects meet client objectives, timelines and budgets
• Develop partnerships and relationships with relevant data, technology and services suppliers
• Participate in new business / business development initiatives
• Perform other duties and responsibilities as requested or required

Supervisory Responsibilities:

• Leadership of a regional office analytics team including hiring, development, and retention.

• 15+ years' experience managing a multi-disciplinary analytics team across media, creative and website clients.
• Extensive working experience with:
  
  
  
  • Measurement Frameworks including conversion, attention, audience and brand health measurement techniques.
  • The use and interpretation of econometric models including media mix models, digital optimization models and brand health models.
  • Media Ecosystems (e.g., DMP's, AMP's, CDP's) and tools to support addressable activation and optimization (e.g., LiveRamp, Acxiom)
  • Multitouch, location-based and offline attribution models (e.g., Data Plus Math, FourSquare, Neustar), as well as closed-loop attribution
  • Creative/brand evaluation tools (e.g., Kantar Millward Brown, ACE Metrix)
  • Audience tools (e.g., Acxiom, Comscore, MRI, Kantar, Brand Index)
  • External Reporting, Dashboard and Data visualization partners
  
  
  
  
• Successful track record of delivering value to clients and efficiencies to agencies.
• Collaborative work style that emphasizes strong relationship building with clients and peers across disciplines and offices.

• Knowledge and experience with following tools preferred
• Design and evaluation of A/B, multivariate and market level tests
• Web analytics platforms e.g., Adobe Reporting, Google Analytics
• Scenario modelling and predictive analysis

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.