Marketing Program Manager

Reporting to the Director of Marketing Operations, the Marketing Program Manager is a critical role that is a project manager with the marketing team and different business across and outside the university. You will lead and ensure the delivery of large projects. You will work with different teams, apply different methodologies (such as Scrum/Agile or Waterfall), and provide guidance to marketing team members. This position is fully remote. #LI-Remote

What you'll do:

• Manage Relationships: Establish relationships with project team, partners, sponsors, and executives. Seek assistance, manage expectations, and diplomatically resolve conflicts. Be a trusted advisor to the extended team.

• Business/Technical Knowledge and Enterprise Knowledge: Make decisions aligned with the organizational strategy and goals. Engage subject matter experts (SMEs), partners, and sponsors to maximize value and minimize issues and costs.

• Drive (see surface seize and solve): Embrace change and work with project leads to provide strategic insights, provide solutions to challenges and recommendations based on business analyses.

• Industry Trends: Stay updated on marketing industry trends, new technologies, and best practices. Incorporate relevant insights into project planning and execution.

• Manage Portfolio: Handle a portfolio of projects across multiple lines of business.

• Manage Project: Identify project deliverables, resources, milestones, activities, and tasks. Perform risk assessment and develop mitigation plans. Establish standards for financial management, planning, tracking, reporting, documentation, and procurement. Monitor project activities, communicate, and address issues, evaluate project benefits, and support organizational change. Manage and procure vendor relationships. Monitor program expenditures and financial performance and identify cost-saving opportunities and implementing appropriate measures.

• Plan and Manage Communications: Analyze communication needs and determine methods, channels, frequency, and level of detail for different audiences. Ensure the quality, accuracy, and integrity of project information. Translate technical and creative knowledge to non-technical partners. Communication delivering project information promptly, ensuring stakeholders receive updates and details when needed.

• Risk Management: Identify project risks, develop mitigation strategies, and address issues. Ensure appropriate releases are signed with relevant assets.

• Quality Assurance: Ensure the delivery of high-quality marketing materials, campaigns, and projects that align with brand standards and university values.

• Work with Legal: Collaborate with the legal department to ensure project plans and activities comply with legal regulations, and policies. Seek legal guidance and incorporate legal considerations into project decision-making and risk management processes.

• System Maintenance: Provide guidance and training to organization on the use of the Workfront system and assess the system's performance (e.g. raise of areas of complexity or need for system maintenance) identifying areas for improvement. Stay up to date with the latest Workfront features, exploring opportunities for applying new capabilities to enhance program management efficiency and work with Workfront / Technology manager on implementation.

• Lead Team: Guide and motivate the team to accomplish project goals aligned with our goals. Adapt leadership style for team performance. Ensure clarity of goals, roles, responsibilities, and accountability.

• Determine Project Methods/Practices: Assess project needs with manager and select/implement the most appropriate methodologies (predictive, agile, hybrid) for optimized project execution. Allow team members to use the selected approach, methods, tools, and techniques.

• Establish, Empower, and Coach Team: Create work plans, assign project staff, assess team skills/performance, and facilitate knowledge sharing. Be a coach to project team members and partners.

• Accessibility: Incorporate accessibility considerations into project planning and execution to ensure that products, services, and communications are inclusive and usable by individuals with disabilities. Collaborate with accessibility experts and partners to identify best practices and guidelines for accessible design.

• Learning Journey: Complete professional development goals in AI, Craft, Inclusion and Leadership

• Other responsibilities as assigned. Job responsibilities can change at any time, with or without notice.

What we're looking for:

• Years of relevant or specific experience: 2+ years of proven experience in agency management, marketing management, project management, and marketing communications

• Academic Degree(s) and/ areas of study: High school diploma or GED equivalent

• Equivalent of experience in lieu of degree acceptable: Yes X No

• Specialized Knowledge: Understanding and practical application of project management methodologies (predictive, agile) and project management software. Familiarity with software development life cycle, integration, organizational change management, and value management methods.

• Skills: Blend of marketing, business, IT, financial

• Abilities: Data driven decision making, establish and maintain trust, work with senior leadership, and lead and motivate individuals with diverse personalities.