Director, Segment Marketing
Zelis Healthcare, LLC | |
United States, Missouri | |
Dec 13, 2024 | |
Job Description The primary responsibility of the Segment Marketing Director is to build and execute Account Based Marketing (ABM) plans for the Regional Health Plan segment that follows a path from account selection/prioritization, contact/persona identification, and nurturing, through to conversion. To enable the ABM plans, you will build and curate content, in partnership with product marketing and the internal content development team, that shows understanding of the audience's specific needs and requirements. This content will be a combination of thought leadership and product information to enable sales and digital marketing engagement. Strategically, you will collaborate with sales and product marketing to identify and create any unique personas or competitive positioning required for the segment. Additionally, this collaboration will define program goals and objectives for demand creation, pipeline acceleration, and awareness. Tactically, you will collaborate with performance marketing to identify and execute activities that will fulfill program objectives and with marketing analytics to share impact results with the business.
This role reports to the VP, Segment Marketing and works across Zelis' business units to frame our product portfolio and develop content specific to the regional health plan audience. It's vital to have or develop a deep understanding of the regional health plan audience by reviewing secondary market research, talking to sales leaders and industry analysts, attending industry conferences etc. An example of experience that would prepare you for this opportunity is an industry marketing manager position in a technology company, where you outlined specific use cases for a vertical segment. It is preferred that you have healthcare industry/healthcare payer experience, and a background with technology enabled B2B enterprise solutions is also helpful.
Other key factors for your success include the ability to lead initiatives across a matrixed organization, uncover and communicate new insights, and a proven ability to prioritize and manage complex and innovative projects.
What you'll do:
What you'll bring to the table:
It would be great if you also had:
Location and Workplace Flexibility: We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture and all of our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies. Zelis is modernizing the healthcare financial experience by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers. This platform serves more than 750 payers, including the top 5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, and millions of healthcare providers and consumers. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts - driving real, measurable results for clients. Commitment to Diversity, Equity,Inclusion, and Belonging Equal Employment Opportunity We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities. Accessibility Support We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@zelis.com. SCAM ALERT: There is an active nationwide employment scam which is now using Zelis to garner personal information or financial scams. This site is secure, and any applications made here are with our legitimate partner. If you're contacted by a Zelis Recruiter, please ensure whomever is contacting you truly represents Zelis Healthcare. We will never asked for the exchange of any money or credit card details during the recruitment process. Please be aware of any suspicious email activity from people who could be pretending to be recruiters or senior professionals at Zelis. |