Marketing Communications Specialist

ABOUT DATAMARS

Datamars is a global data solutions
company with a 30+ year legacy in animal and textile solutions. Building on our
history as a successful RFID identification and data solutions company, we
bring together products, technologies & capabilities to put powerful data
in the hands of our livestock, pet and textile customers so they can make
better informed decisions. Our solutions deliver insights that help customers
define what now looks like, what tomorrow could be and to track the
improvements to get there.The results? More profitable decisions, less
environmental impacts and higher quality of life.

Our vision is clear:World leaders in harnessing the power of data
to measurably improve productivity and quality of life.
Our purpose is strong:It guides our actions and behaviors and
reflects our commitment to do the right thing for our customers. It gives us
courage to take on big challenges!
Our mission is simple:Information is the way to a better, more
sustainable world. INSIGHT INTO THE ROLE

As the Marketing Communications Specialist,
you will lead all communications efforts for Datamars Livestock, creating and
executing strategies to enhance brand visibility and support revenue goals
across North America. This role involves developing impactful messaging and
materials that effectively communicate our brand value and product benefits to
customers in the livestock industry.

KEY
RESPONSIBILITIES

• Marketing Communications Strategy: Develop and implement a marketing communications plan with
  a comprehensive content and advertising calendar to support brand goals.
• Content Creation & Management: Oversee the creation and end-to-end delivery of product
  marketing materials, including launch presentations, website copy,
  packaging, media releases, datasheets, brochures, flyers, and campaign
  assets.
• Event & Trade Show Leadership: Serve as the primary lead for planning and executing trade
  shows, industry events, and key marketing gatherings, ensuring brand
  consistency and engagement.
• Retail Merchandising Strategy: Design and execute point-of-purchase materials and retail
  merchandising strategies that support brand visibility in stores.
• Digital & Print Content Support: Manage the creation of digital and print content, including
  advertorials, ads, and online publications, and support packaging design
  and improvement initiatives.
• Brand Champion: Ensure all
  communications adhere to brand guidelines, maintaining consistency in
  tone, voice, design, and messaging.
• Cross-Functional Collaboration: Build positive relationships with internal teams and
  external partners (agencies, designers, videographers, etc.) to align
  messaging and drive cohesive branding efforts.
• Organizational Excellence:
  Exceptional organizational skills with a knack for managing details and timelines
  effectively.
• Team Collaboration & Leadership:
  Strong interpersonal skills with the ability to influence and engage
  cross-functional teams and external partners.
• Customer-Centric Communication: Skilled at conveying complex information in a clear, engaging way that resonates with target audience.
• Project Management: Demonstrated ability to manage multiple projects within deadlines and budgets.
• Creativity & Problem Solving: Brings fresh perspective and innovative solutions to enhance communication effectiveness.
• Timely Execution: Ability to get hands-on and execute for on-time deliverables.

QUALIFICATIONS & EXPERIENCE

* Experience:
3+ years in marketing communications or agency roles, with experience in the
agricultural sector preferred.

* Education:
Bachelor's degree in Marketing, Advertising, Communications, or a related
field.

* Technical Skills:
Proficiency with Adobe Suite (InDesign, Photoshop); knowledge of HTML, CSS,
JavaScript, and UX/UI design principles; experience with WordPress/CMS,
marketing automation, and CRM (Salesforce) preferred.

* AI Proficiency:
Familiarity with AI tools for marketing and communications preferred.

* Broad brand management
and product marketing experience (withstrength in digital/social media)

CULTURE & VALUES

• Be Passionate; Aim to Excel;
  Respect one another; Strive for Performance; Be Empowered!
• Customer centric - Solution
  focused - Relationship driven.
• Innovative - delivering advanced
  integrated technologies to transform sectors.
• Collaborative - sharing ideas
  & collaborating across global teams.
• Competitive & growth mindset
  - Market leaders - Goal oriented - growth focused.

As a vertically integrated business
with a head office in Switzerland and market-based operations in over 21
countries, we unite people from diverse sectors, backgrounds, countries and
professions. This proudly diverse and inclusive culture strengthens our
collective abilities to make a measurable difference to the profitability and
quality of life of customers, the sustainability of sectors and the future of
the environment.

We have R&D hubs in Switzerland, New Zealand and Chiang Mai, production
facilities in six locations and sales and marketing hubs in over 24 locations
worldwide. We are constantly evolving, which allows our people to engage with
stimulating & innovative technology, products & projects.

EQUAL OPPORTUNITY EMPLOYMENT POLICY

DATAMARS provides equal employment opportunities to all employees
and applicants for employment and prohibits discrimination and harassment of any type without
regard to race, color, religion,
age, sex, national origin, disability status, genetics, protected veteran
status, sexual orientation, gender identity or expression, or any other
characteristic protected by federal, state, or local laws.

Interested candidates are encouraged to apply
directly at https://datamarsinc.easyapply.co

Please visit our careers page to see more job opportunities.