Digital Marketing Specialist

The Communication & Marketing department within the Samuel Ginn College of Engineering is seeking candidates for the position of Digital Marketing Specialist.

This role will serve the college's online recruitment efforts, as well as serve to assist and enhance the entirety of the college's digital communication and marketing efforts including, but not limited to, on campus undergraduate and graduate recruiting, development solicitation, corporate relations, research partnerships, underrepresented recruiting and much more.

The Digital Marketing Specialist ( DMS) leads the production, development, maintenance, and analysis of data sent through marketing channels and third-party applications/add-ons for the college to support its strategic communication and marketing goals. Works with academic units and teams to support the CRM (Salesforce Marketing Cloud) and coordinates strategy and optimization aligned with marketing efforts designed to support faculty, staff, and student recruitment, recognition, development, and engagement.

Auburn University is more than just an institution; it's a vibrant community where real people come together to make a difference. Our commitment to students, employees, communities, and our world runs deep, and it's reflected in every corner of our campus and beyond.

Life-Changing Impact: At Auburn, our work changes lives. Whether it's groundbreaking research, innovative teaching, administrative operations or community outreach, every effort contributes to positive change. We're not just clocking in; we're making a lasting difference in the lives of others.

How We Support You: Auburn cares for its greatest assets-its employees. Generous benefits, educational opportunities, and a supportive work environment make it a place where you can thrive. From health insurance to retirement plans, we've got you covered. Learn more about how we support employees by visiting aub.ie/working-at-auburn.

Come and Stay: The median length of employment for an Auburn employee is 10 years. That's because Auburn invests in its people. We're not a revolving door; we're a family. The Auburn Family. We grow together, learn together, and build lasting relationships.

Sweet Home Alabama: The Auburn/Opelika area exudes small-town charm and warmth. With cozy traditions, excellent schools, and vibrant downtowns, it's a place where you'll feel at home. Plus, we're centrally located in the Southeast with easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.

A Place for Everyone: We are committed to fostering an environment where everyone feels valued and respected, and we celebrate our unique perspectives, backgrounds, and experiences. When you work at Auburn, you're a part of a rich tapestry of individuals who bring their authentic selves to the table to create a welcoming and engaging university community.

Education: Bachelor's Degree - Degree in Communication, Marketing, Data Management, or related field.

Experience: Five years experience in marketing and communications services.

Substitutions: Indicated education and experience is required; no substitutions allowed.

Knowledge of Salesforce Marketing Cloud and email marketing best practices are required. Understanding design processes and resources and creating and refining strategic communications and marketing efforts processes to integrate digital solutions efficiently and effectively. Strong interpersonal skills, project management skills, writing and editing for various media (including digital, media, social), skills developing content for digital platforms, integrated marketing, communication skills, and skills developing assessment tools. Experience with Google AdWords, Facebook, X, LinkedIn and Instagram marketing is required.

Working knowledge of SQL, AmpScript, JSON and Java script are highly preferred, but not required.

Salesforce Marketing Cloud Administrator Certification is desired.

AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION/ EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. The Office of Affirmative Action/Equal Employment Opportunity (AA/ EEO) strives to ensure an inclusive and equitable working, living, and learning environment for members of the Auburn University community. Please visit their website to learn more.

Please provide three (3) professional references