Senior Associate, Media Relations

Senior Associate, Media Relations, Consumer

Weber Shandwick New York has an exciting opportunity for a Senior Associate, Media Relations to join our Consumer team. We are looking for a collaborative person with expertise in successfully engaging media professionals to support a variety of accounts.

Responsibilities:

• Develop and maintain strong relationships with key media contacts, pitching story ideas, and securing media coverage for the company or clients
• Work with the team to develop successful earned media strategies, including goals and objectives, media targets, pitch angles and engagement approaches
• Write and edit press releases, media kits, and other communication materials, ensuring they align with brand messaging
• Track media coverage, analyze press mentions, and report on the effectiveness of media campaigns, providing insights and recommendations for improvement
• Develop and manage timelines and weekly action plans to ensure all deadlines on client programs are met
• Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
• Interact with senior management and input feedback into tactics and strategies

Qualifications:

• 2-4 years of communications experience, preferably in an agency environment
• Strong consumer media relations skills and relationships at the national, regional and trade/vertical level
• Previous consumer packaged goods and related industries experience is a bonus, but not required
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Open to giving and receiving constructive and respectful feedback in a timely manner
• Desire to continuously learn new skills and knowledge, and willingness to always share skills and knowledge with team members as well as clients
• Commitment to personal accountability
• BA or BS in Public Relations, Communications, Journalism or related field
• Capable of working independently and in a dynamic, high energy, fast paced team-oriented atmosphere
• High comfortability level working with athletes and celebrities, without being star struck
• Has a passion for consumer technology and gadgets

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays - Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $64,400 - $70,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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