Manager of Social Strategy and Publishing Operations, Food and Travel

The fabric of our nation is made both beautiful and unique by the people and the places found between our shores. With the help of our array of local reporters who know their communities and a team of good news enthusiasts on staff, Sinclair is building a digital destination that celebrates the people, places, and things that make America great. Every community has a treasure trove of stories waiting to be told, and at Amazing America we are here to do just that.

Our team is a passionate group of history and culture enthusiasts, eager to grow Sinclair's food, travel, lifestyle content offering on all platforms and in all mediums. In this role you will be responsible for developing and executing the social strategy and publishing plans that define the online identity of our Amazing America videos, social media content and streaming content, and you will act as the megaphone to amplify awareness and grow excitement for our content across all platforms.

If you are passionate about showing the world how amazing America is, and have a knack for community management, audience engagement, and competitive analysis, this role is for you. To succeed in this role, you must be well-versed in the language of the internet, hyper-aware of social trends, and possess the ability to bring a creative vision to life.

RESPONSIBLITIES

Develop and Execute Digital Content Plans

• Create and implement strategic, multi-platform content plans tailored to the unique audience and subject matter and put us at the center online conversations

Coordinate and Publish Content Across All Handles

• Create and distribute content across all branded social media handles and adjacent talent accounts, ensuring that posts are timely, relevant, and on-brand and copy is written in a voice familiar to our followers
• Collaborate with Sinclair's vast network of local stations for additional support

Bring the voice to the channels

• Serve as the primary voice online that reflects the personality of handle while staying consistent with brand messaging

Amplify Reach through Community Management

• Drive core community management initiatives to foster meaningful audience engagement
• Respond to comments, moderate discussions, and encourage conversations among listeners to deepen their connection with content

Audience Engagement Strategies

• Build and implement innovative engagement strategies to grow our follower base, increase engagement rates, and handles' reach through partnerships, collaborations, and viral moments

Performance Reporting

• Prepare and distribute regular reports on social media performance metrics, providing insights into reach, engagement, growth, and audience behavior
• Consistently monitor competitor accounts for inspiration

Data-Driven Campaign Evolution

• Analyze performance data to identify trends and opportunities for improvement
• Use insights to evolve and optimize future promotional campaigns, ensuring our content remains fresh and effective

QUALIFICATIONS

• Minimum 5-7 years of experience in social media management, preferably in the lifestyle or entertainment industry
• Deep understanding of social media platforms, their algorithms, and audience-building strategies
• Experience shooting and editing original social content, with examples to share
• Strong analytical skills with the ability to turn data into actionable steps
• A passion for lifestyle/travel/food content and an understanding of the lifestyle/local media landscape
• Ability to manage multiple projects simultaneously and work in a fast-paced environment
• Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms