Brand Ambassador - Argonaut & Germain-Robin

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With a global portfolio of over 100 unique wine and spirits brands, we are the largest family-owned winery in the world. Apply Today! Our Brands. Your Future.

This position will be based in the San Diego Market and will require regular travel within your assigned territory. Occasional travel to company sites may be required as needed.

We are looking for a passionate and dynamic Spirits Brand Ambassador to join our team and represent Gallo Spirits brands. In this role, you will be the dedicated resource and in-market authority for assigned brands, responsible for developing and implementing training, promotions, and providing exceptional customer support in a defined market. You will need to understand the target consumer lifestyle and customer base, identifying opportunities to activate against targets and increase visibility and loyalty among gatekeepers, bartenders, and consumers. Your goal will be to create trial and adoption opportunities within your assigned territory.

You will be deeply connected to the target culture and community, building from a base of relatively low brand awareness to create stronger consumer awareness, demand, and ultimately brand loyalists. As the face of the brand, you will work collaboratively with the sales team, trade partners, consumers, and marketing. Your responsibilities will include representing Gallo Spirits brands as a category and mixology resource, staying aware of best practices and trends, and developing and implementing brand and trade advocacy strategies.

You will create and deliver engaging educational presentations for trade, accounts, and consumers. Additionally, you will aggressively pursue and deliver on AP, PODS, and consumer event objectives, focusing on availability, visibility, advocacy, and promotion. Building and maintaining relationships with key market stakeholders, including the local trade community, distributor partners, influencers, and local partners, will be essential to continuously promote assigned brands.

As a valued partner and consultant to accounts, you will use your industry knowledge to determine product focus and prioritize accounts. You will develop and manage consumer activation strategies, programs, and events, providing memorable experiences for both customers and consumers. You will adhere to budgets and advocate for the brand through events, social media, and other promotional tools. Coordination with winery support areas, engaging sales and distributor partners, and contributing creatively to brand collateral are key aspects of the role.

You will also support digital marketing programs, engage with social media platforms, and gather content for the brand's social media team. Developing exceptional evangelist initiatives, managing part-time event promoters, and participating in debriefs after events are part of your duties. You will work with sales teams on planning and strategizing for future markets, complete reports, and maintain awareness of global and local market trends.

If you are innovative, entrepreneurial, and passionate about the spirits industry, we invite you to join our team and drive future-focused change.

What You Will Need:

• Bachelor's Degree plus 2 years of Gallo winery marketing, sales, or Gallo affiliated or non-affiliated distributor sales experience reflecting increasing levels of responsibility; OR Bachelor's Degree plus 3 years of Spirits, Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador, or Tasting Room experience reflecting increasing levels of responsibility; OR High school Diploma plus 7 years of Spirits, Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador, or Tasting Room experience reflecting increasing levels of responsibility.
• Experience with owned social media and networks.
• Maintains understanding of local market knowledge as it pertains to accounts or trade in the alcohol beverage industry.
• Required to travel by air and automobile up to 25% during the course of business.
• Experience with Event or Hospitality Management.
• CSS, CSE, CEFS, CSSC or equivalent certification or in process of obtaining within 6 months of employment.
• Candidate is required to have a valid driver's license, a safe driving record and reliable vehicle (if applicable) at the time of hire. This position will undergo a motor vehicle check (MVR) to confirm a history of safe and responsible driving. If needed, candidate must obtain the appropriate state driver's license based on the position's location within 30 days of hire.
• Required to be 21 years of age or older.
• Required to obtain Liquor License as required by state/locality.
• Personal passion and curiosity for spirits and demonstrate a depth of knowledge.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

What Will Set You Apart:

• Bachelor's Degree plus 4 years of Gallo winery marketing, sales, or Gallo affiliated or non-affiliated distributor sales experience reflecting increasing levels of responsibility; OR Bachelor's Degree plus 5 years of Spirits, Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, or Tasting Room experience reflecting increasing levels of responsibility; OR High school Diploma p[us 9 years of Spirits, Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, or Tasting Room experience reflecting increasing levels of responsibility.
• Possesses one or more industry recognized certifications such as BarSmarts, Certified Cicerone, etc.
• Experience working in a high level bar program - Premium Bar segment.
• Represented a Spirits Brand as an educational ambassador.
• "Tales of the Cocktail" nominated bar/bartender.
• Prior experience working for a "world's best bar."
• Luxury brand experience, preferably focused on Spirits.
• Entrepreneurial mindset, creative with excellent presentation skills.
• Established social Alcohol beverage network, personal interest, bias to engage and go deeper, proven inquisitiveness.
• Established relationships within the designated market.
• Experience with selling and activating premium and luxury spirits
• Skilled in reading, analyzing and interpreting general business periodicals, professional journals, technical procedures or governmental regulations.
• Skilled in writing reports, business correspondence and press releases.
• Skilled in effectively presenting information and responding to questions from groups of managers, clientele, customers and the general public.
• Knowledge of Microsoft Office.
• Skilled in calculating figures and amounts such as discounts, interest, commission, proportion, percentage, area, circumference and volume.
• Skilled in solving practical problems and dealing with a variety of concrete variables in situations where only limited standardization exists.
• Skilled in interpreting a variety of instructions furnished in written, oral, diagram or schedule form.
• Personal passion and curiosity for spirits and demonstrate a depth of knowledge.

Gallo does not sponsor for employment based visas for this position now or in the future.

Compensation:

• Hiring Salary Range Posted: $73,700 - $110,500Annually
• Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

Perks & Benefits:

• This position includes a competitive benefits package.
• Winery - Please click here to view our full list of benefits or click here to watch our video.

To view a full job description, please click here.

Requisition ID:105366

Anticipated Close Date - 1/21/25

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Gallo's policy is to afford equal employment opportunity to all applicants and employees and not to discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibit discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.

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