Product Marketing Manager

Role Specific Responsibilities:

• TEAM & TALENT DEVELOPMENT
  * Be a thought partner within the Product Marketing Team to further develop and implement the Product Marketing Competency Model and tools
  * Train and coach the sales team in relevant product families and develop full market activation tools
  * Develop high, wide and deep relationships with key customers and industry players to gain firsthand understanding of customer and market situations
  
  MARKET ASSESSMENT, CUSTOMER SEGMENTATION & TARGETING
  * Determine the most important market insights, trends and needs that will shape target markets and applications
  * Create an addressable market map for the assigned product line, prioritize attractive applications and customers, and identify products and services that create the most value for those customers
  * Based on this assessment, the Product Marketing Manager is responsible for leading a cross-functional team to develop and implement the global product line strategies
  * Through analysis of the customer decision making process, the Product Marketing Manager will segment customers, identify and target key roles at the customer to target, and understand the behavior change required for customers to adopt a new or current solution
  * Growth will be driven by effectively positioning current products and translating wins across industries, and by identifying new product innovation concepts to advance through the company innovation process with the cross-functional team
  
  VALUE PROPOSITION & OFFER DEVELOPMENT
  *Create value propositions for targeted markets, develop deep understanding of customer needs, competitive alternatives and generate compelling Market Activation Plans to win in the market, including pricing strategies and integrated marketing communications plan
  * Understand the unique capabilities, differentiators and benefits that will enable Aurorium to create value for target customers. Build economic value estimates to clearly articulate the positive economic impact for the customer
  * Build the product pricing strategy for target segments and customers by understanding the value created for the customer, and informed by knowledge of the Aurorium margin expectations
  * Work with the relevant Industry Marketing Managers & Sales to implement the pricing strategy with target customers. Manages the day-to-day execution and implementation of the pricing strategy
  * Identify additional elements of the customer offer to create even more compelling value propositions, and be integral to connecting the supply and demand plans to manage the business
  
  DEMAND PLANNING & EXECUTION
  * Develop customer engagement strategies and tools that lead with insight and knowledge about the target customer's business situation, that enables the Commercial team to rapidly reduce the time to market
  * Competitive Intelligence and Cost Position: Understand key direct and indirect competitor go to market strategies, cost position/curves and identify growth opportunities through competitive differentiation
  *Pricing & Margin Management and Implementation: Deliver gross margin by implementing Pricing Strategy through Price Band Management and enabling the Sales Team to position value with customers effectively
  *Develop and implement detailed Market Activation Plans for target segments and customers, with differentiated products
  
  PRODUCT MANAGEMENT & LEADERSHIP
  * Product Life Cycle Planning: Anticipate and implement product feature changes to ensure long term competitiveness of product line by working closely with Technology, Manufacturing & Sourcing
  * Input to Asset Strategy: Work with Manufacturing and Sourcing teams to ensure short medium- and long-term competitiveness of product line and profitability of assets
  * Product Line Profitability: Responsible for reporting financial progress of the assigned product lines by analyzing current performance (gross margin, sales funnel health, new product innovation portfolio) to build the case for further investment (talent and capital)
  TEAM & TALENT DEVELOPMENT
  * Be a thought partner within the Product Marketing Team to further develop and implement the Product Marketing Competency Model and tools
  * Train and coach the sales team in relevant product families and develop full market activation tools
  * Develop high, wide and deep relationships with key customers and industry players to gain firsthand understanding of customer and market situations
  
  MARKET ASSESSMENT, CUSTOMER SEGMENTATION & TARGETING
  * Determine the most important market insights, trends and needs that will shape target markets and applications
  * Create an addressable market map for the assigned product line, prioritize attractive applications and customers, and identify products and services that create the most value for those customers
  * Based on this assessment, the Product Marketing Manager is responsible for leading a cross-functional team to develop and implement the global product line strategies
  * Through analysis of the customer decision making process, the Product Marketing Manager will segment customers, identify and target key roles at the customer to target, and understand the behavior change required for customers to adopt a new or current solution
  * Growth will be driven by effectively positioning current products and translating wins across industries, and by identifying new product innovation concepts to advance through the company innovation process with the cross-functional team
  
  VALUE PROPOSITION & OFFER DEVELOPMENT
  *Create value propositions for targeted markets, develop deep understanding of customer needs, competitive alternatives and generate compelling Market Activation Plans to win in the market, including pricing strategies and integrated marketing communications plan
  * Understand the unique capabilities, differentiators and benefits that will enable Aurorium to create value for target customers. Build economic value estimates to clearly articulate the positive economic impact for the customer
  * Build the product pricing strategy for target segments and customers by understanding the value created for the customer, and informed by knowledge of the Aurorium margin expectations
  * Work with the relevant Industry Marketing Managers & Sales to implement the pricing strategy with target customers. Manages the day-to-day execution and implementation of the pricing strategy
  * Identify additional elements of the customer offer to create even more compelling value propositions, and be integral to connecting the supply and demand plans to manage the business
  
  DEMAND PLANNING & EXECUTION
  * Develop customer engagement strategies and tools that lead with insight and knowledge about the target customer's business situation, that enables the Commercial team to rapidly reduce the time to market
  * Competitive Intelligence and Cost Position: Understand key direct and indirect competitor go to market strategies, cost position/curves and identify growth opportunities through competitive differentiation
  *Pricing & Margin Management and Implementation: Deliver gross margin by implementing Pricing Strategy through Price Band Management and enabling the Sales Team to position value with customers effectively
  *Develop and implement detailed Market Activation Plans for target segments and customers, with differentiated products
  
  PRODUCT MANAGEMENT & LEADERSHIP
  * Product Life Cycle Planning: Anticipate and implement product feature changes to ensure long term competitiveness of product line by working closely with Technology, Manufacturing & Sourcing
  * Input to Asset Strategy: Work with Manufacturing and Sourcing teams to ensure short medium- and long-term competitiveness of product line and profitability of assets
  * Product Line Profitability: Responsible for reporting financial progress of the assigned product lines by analyzing current performance (gross margin, sales funnel health, new product innovation portfolio) to build the case for further investment (talent and capital

Compliance:

• Complies with company Health, Safety and Environmental policies, procedures, and arrangements
• Reports all Health, Safety and Environmental accidents, incidents and near misses promptly
• Acts in a safe and responsible manner at all times

Problem Solving and Innovation:

• Active participation in continuous improvement activities
• Participates in problem-solving
• Takes responsibility and ownership for own learning and development in the spirit of continuous improvement of both self and the business
• Assists in the training, mentoring, and assessment of other team members
• Exercises autonomy and judgement subject to overall direction or guidance

Knowledge, Skills, and Abilities:

• BS in Technical Field (Chemistry, Engineering, or Related Field) or Business Degree.MBA preferred
• 7-10 Years of Product, Industry or Strategic Marketing experience with a multi-national chemical company; international experience within a global business environment preferred
• Experience with Salesforce platform preferred
• High integrity and ethical standards, strong personal values, good role model
• Strong organizational, project management and communication skills
• Self-motivated, Customer-Centric approach to internal and external customers
• Results oriented, sets aggressive goals for self and team
• A demonstrated commitment to the identification and execution of best practices in marketing
• Consumer insight development
• Identifying key customer decisions makers and defining customer behavior changes
• Strong business acumen
• Connecting customer needs to technical product and service solutions
• Leading and coaching individuals and teams
• Identifying customer needs through customer discovery
• Embodies the core values of Aurorium:
• credible:keeps their word and honors their commitments, acts with integrity, and holds themselves accountable to their decisions and actions
• outcome-oriented:adheres to an unparalleled standard of excellence in everything they do, to deliver results with real impact
• driven:passionate about delivering authentic, world-class experiences that engage customers and inspire greatness
• empowered accountability:empowered to achieve common goals and accountable for delivering performances and results that exceed standard.

If you have the energy, drive, and passion for joining the Aurorium team, we would love to hear from you. Apply today!

Aurorium offers competitive total compensation packages, including benefits such as medical, dental, vision, life, 401(k), disability insurance, flexible spending accounts, health savings accounts, paid time off, and paid holidays.

Aurorium is a global Equal Opportunity Employer. All qualified applicants will receive consideration for employment regardless of and will not be discriminated against based on gender, sexual orientation, gender identity, race, ethnicity, religion, age, veteran status, disability status, genetic information, or any other protected category.#LI-Onsite