Marketing Operations Manager - Campaign Operations

Constant Contact
paid time off, remote work
United States, Massachusetts, Waltham
1601 Trapelo Road (Show on map)
Jan 03, 2025
At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities-and we're just getting started! Constant Contact is seeking a Marketing Operations Manager - Campaign Operations to support the strategy, execution, and optimization of marketing campaigns within the Salesforce Marketing Cloud (SFMC). This hands-on role focuses on driving operational excellence and executing impactful marketing initiatives across domestic, regional, and international markets. The ideal candidate combines technical expertise with strategic marketing thinking and has a proven ability to navigate complex workflows while maintaining exceptional attention to detail. Experience with Salesforce Marketing Cloud (SFMC), HTML, SQL, and AMPscript is critical, and SFMC Certification is preferred and highly desired. What you'll do: Campaign Execution and Optimization: Lead the operational execution of marketing campaigns in Salesforce Marketing Cloud (SFMC), supporting CTCT cross-functional marketing teams ensuring best practices for segmentation, personalization, and performance tracking. Drive optimization initiatives, including contact data cleansing, audience segmentation, and governance strategies. Leverage AI-driven tools and advanced marketing technologies to enhance and optimize campaign performance and scalability. Domestic, Regional, and International Market Alignment: Partner with Cross Functional Marketing Teams to develop and manage marketing campaigns tailored for domestic, regional, and international markets (e.g., UK, Australia, Canada). Understand compliance with regional and international regulations, including GDPR. DMA, CCPA and other data privacy standards. Align localized campaign operations strategies with corporate objectives, ensuring consistency and effectiveness across all markets. Process and Workflow Management: Streamline workflows, including project intake processes and Jira integration, to enhance campaign efficiency. Oversee campaign calendars and approval workflows, ensuring alignment with organizational goals and timelines. Team Collaboration and Training: Deliver comprehensive SFMC training to internal teams, enhancing platform adoption and operational excellence. Collaborate with cross-functional teams to ensure campaigns align with corporate objectives and support both regional and international growth strategies. Salesforce Ecosystem: Leverage knowledge of the Salesforce Ecosystem, including Sales Cloud, Service Cloud, and MC Connect, to optimize data flows and campaign execution. Integrate AI-driven features within the Salesforce platform to drive customer engagement and campaign effectiveness. Who you are: Education and Experience: Bachelor's degree or equivalent in Marketing, Business, or a related field. 5+ years of experience in marketing operations with a focus on campaign execution, automation, integrations and both domestic and international marketing strategies. Strong preference for candidates who are Salesforce Marketing Cloud Certified. Technical Skills: Proficiency in Salesforce Marketing Cloud and familiarity with the Salesforce Ecosystem, including Sales Cloud, Service Cloud, and MC Connect. Knowledge of data governance, audience segmentation, and campaign analytics. Experience with Jira, HTML, SQL, and AMP Script is critical. Collaboration and Project Management: Strong organizational skills with the ability to manage cross-functional workflows effectively. Experience supporting domestic, regional, and international marketing initiatives and aligning strategies with growth objectives. Why This Role is Important: This position is essential to scaling Constant Contact's marketing operations and enhancing campaign performance across domestic, regional, and international markets. By focusing on compliance, operational excellence, and strategic campaign execution, this role ensures Constant Contact delivers impactful, data-driven marketing initiatives tailored to diverse audiences. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave. Pay Transparency - All Full Time Employees $80,400 — $100,500 USD Why You'll Love Us: We celebrate one another's differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. Join the experts. If you're passionate about supporting businesses and organizations, you won't find a better spot to share your talent. We're dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups. You'll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities. A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family At Constant Contact, we're all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues. Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us. Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c) *Notice to Recruiters and Staffing Agencies:* Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.