Remote New

Senior Specialist, Regional Marketing Strategy

Cox Communications
$79,400.00 - $119,000.00 / yr
parental leave, paid time off, paid holidays, sick time, 401(k)
United States, Georgia, Redan
Jan 08, 2025
The Marketing Senior Specialist - Regional Marketing Strategy will support GTM Strategy leadership in driving targeted penetration and revenue growth within our residential service areas including new build households, expansion and grant-funded areas. This role will adapt strategies for different technology layers, such as next-generation Fixed Wireless. Additionally, the specialist will assist in developing and executing localized marketing programs and activations to drive connection volumes. Key responsibilities include leveraging local market traits, digital equity opportunities, and lower-funnel tools (consideration and interest) to support regional Field Sales teams. What You'll Do Support the Go-To-Market (GTM) strategy by executing field and local program promotions and campaigns for Cox's residential line of business. Coordinate the development of strategy, planning, priority setting, and processes for both enterprise-level and regional/local marketing and communication initiatives. Collaborate with teams such as Customer Experience, Field Sales (including Cox Communities), Go-To-Market Strategy, Digital Marketing & Social Media, Analytics, Pricing, and Competitive Intelligence to refine the Growth GTM strategy, programs, and content. Monitor and manage the implementation of plans and programs aimed at achieving both current-year and rolling 12-month financial objectives through localized approaches. Contribute to evaluating statistical methods used for attributing and tracking the impact of marketing efforts on both micro and macro levels, guiding adjustments and alternative approaches to increase consumer interest and engagement in lower-funnel activities. What's In It For You At Cox, we reward your hard work with meaningful benefits. First, we offer a highly competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars! We value people more than technology. That means you'll work within a culture and with a team that values your leadership, your experience, your contributions, and you - yes, you - as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so. We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You'll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more. Who You Are Minimum Bachelor's degree in a related discipline and 4 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and up to 1 year of experience; or 8 years' experience in a related field Requires strong knowledge of Microsoft storytelling and analysis tools such as PowerPoint & Excel. Additional knowledge and familiarity with Decision Support tools such as Consumer Insights reports, Syndicate Research data and analysis is required. Excellent communication, decision making, leadership, presentation and collaboration skills to work effectively with teams throughout organization. Preferred MS degree + 2 years of experience preferred in a related discipline (i.e. Marketing, Business, etc.); OR Ph.D + up to 1 years of experience in a related discipline (i.e. Marketing, Business, etc.). Broadband, Telecommunications, Entertainment or other Business to Consumer facing fields is strongly preferred. CCI employees will receive priority screening USD 79,400.00 - 119,000.00 per year Compensation:* Compensation includes a base salary of $79,400.00 - $119,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. About Cox Communications Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today! About Cox Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today! Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page . Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.