Senior Digital Product Analyst

Position Summary:

The Sr. Digital Product Analyst is a key part of the GAM Digital Data & Analytics team, responsible for delivering collection, measurement, and analysis of data to provide insights and recommendations on the digital customer journey. The Sr. Digital Product Analyst supports developing a shared understanding of customer behavior through engagement data to drive actionable recommendations that encourage customer reliance on digital tools and drive profitable sales growth.

Reporting to the Digital Data Analytics Manager, this position will be a hands-on role developing measurement plans, building new/maintaining existing dashboards, conducting strategic analyses, generating insights from website and mobile app behavioral data and supporting the optimization of our overall digital presence. The ideal candidate will have strong communication, relationship building and project management skills. This position requires a strong data analytics background, with a focus on web analytics within ecommerce.

CORE RESPONSIBILITIES:

• Provide end-to-end analytics support for new and existing digital features and experiences deployed across web and mobile applications. Observe, collect, and report on the relationship between digital user behavior and business value - articulating research findings through verbal and written analysis, reports, and data visualizations.
• Document and gather requirements from stakeholders to define requests and better understand digital product objectives. Build comprehensive measurement and deliverable plans in support of large-scale website and mobile app enhancements.
• Optimize data collection strategy that spans tag management, data source considerations, and performance implications to ensure digital data lands in final reporting destination.
• Develop and present regular reports on key metrics, performance trends and user engagement to stakeholders.
• Measure digital experience performance against defined KPIs for customer satisfaction, site performance and engagement, and conversion to inform digital project discovery, planning, and optimization.
• Support the standardization of KPIs and measures, ensuring consistency across the organization.
• Develop and enhance all dashboards related to website user behavior and performance with a focus on enabling self-service analytics and driving data democratization.

Knowledge & Experience:

Required:

• 5+ Years of experience in web analytics role within ecommerce environment.
• 5+ Years of experience in digital/eCommerce, analytics, and product management, or other related experience
• Proficiency with relevant web and app analytics tools: Adobe Analytics, Firebase, Google Analytics
• Strong expertise in data visualization and reporting tools (e.g., Looker Studio, Tableau, Power BI)
• Knowledge of tag management systems (e.g. Google Tag Manager) and analytics tagging process.
• Experience using SQL to extract, join, and manipulate large datasets.
• Experience working with cloud data warehouses such as BigQuery, Redshift, Snowflake, etc.
• Proficient in data storytelling and presentation skills.
• Strong analytical and critical thinking skills, with the ability to identify and solve complex problems, make sound decisions, and adapt to evolving business needs.
• Excellent verbal and written communication skills, with the ability to effectively collaborate with cross-functional teams, stakeholders, and senior management.

Preferred:

• Corporate retail or CPG experience
• Comprehension of collaborative design techniques, Agile and Lean frameworks, application and requirements design, qualitative and quantitative data analysis, UI design, UI patterns, and information architecture
• Opinion Lab or other feedback tools a plus
• Knowledge of and experience with testing/optimization platforms design and incremental performance measures (Optimizely, Adobe Target, etc...)

TRAVEL REQUIREMENTS:

10%

A hybrid working environment should be expected - working from home a couple of days and in office a few days weekly.