Digital Marketing Specialist-Remote

We are seeking a dynamic and results-driven Digital Marketing Specialist to join our marketing team. This position will be responsible for developing and managing content across various digital platforms, executing targeted campaigns using HubSpot, and analyzing digital performance metrics. This role requires a deep understanding of current marketing tools and strategies, with the ability to lead integrated digital marketing efforts from concept to execution while collaborating closely with the Director of Marketing/Equine & Bovine on strategy planning. This is a fully remote position, offering flexibility in your work environment.

Essential Job Functions:

• Manage and create engaging content for email marketing campaigns, such as weekly sales newsletters and blogs, designed to inform and captivate targeted customer segments. This role includes overseeing the creation and distribution of email content aligned with marketing goals and coordinating digital content development for websites, blogs, and other platforms to maintain a cohesive online presence. In addition, the specialist will oversee HubSpot platform management for the assigned business unit, leveraging its tools for lead generation, workflow automation, email marketing, and nurturing customer relationships. The role also involves developing impactful digital sales content that resonates with target audiences while collaborating with the e-commerce team to update departmental content and ensure consistency across all platforms.
• Track and analyze digital performance metrics to identify trends and provide actionable insights for optimization. This includes measuring and reporting the effectiveness of digital marketing campaigns against established goals, such as ROI and KPIs, to ensure continuous improvement and alignment with business objectives.
• Collaborate closely with the Director of Marketing/Equine & Bovine and team members to ensure strategic alignment and the successful execution of marketing initiatives. This role also involves effectively communicating digital marketing progress, results, and insights to both internal and external stakeholders, fostering transparency and alignment across all efforts.
• Create and manage engaging content for social media platforms, including LinkedIn, Instagram, and Facebook, tailored to the needs of the assigned business unit. This role ensures that all social media activities align with the brand's voice, values, and marketing objectives, driving audience engagement and supporting broader business goals. By maintaining a consistent and strategic presence across channels, the specialist will enhance brand awareness and foster connections with key audiences.
• Perform other duties as assigned.

Organizational Competencies:

Must be able to perform job responsibilities in a professional manner, consistent with the needs of our internal and external customers and in accordance with all policies, procedures, and manuals. Maintain a good work ethic while taking intentional steps toward the fiscal health of Midwest Veterinary Supply.

Job Requirements & Qualifications:

• Must be able to perform each essential function satisfactorily
• High School Diploma/GED required
• Bachelor's degree in marketing, Communications, Business, or a related field Preferred
• 2-4 Years of experience in digital marketing or a related field
• Ability to read, write and speak English
• Ability to read and interpret documents such as safety rules, employment policies, operating instructions, and procedural manuals.
• Excellent written and verbal communication skills
• Strong computer skills, ability to operate a Windows-based computer and data entry
• Ability to work well with others and work independently
• Strong organizational skills
• Strong attention to detail

Mental & Physical Demands:

• Attention to detail critical to ensure accuracy and completion of objectives
• Regular interaction with people
• Fast pace of work requires multi-tasking
• Ability to work long hours as needs arise
• Frequent use of a telephone - listening and speaking
• Ability to work at a desk throughout the day
• Frequent use of hands for writing and computer keyboard

Job duties and requirements may be subject to modification to reasonably accommodate individuals with disabilities. Requirements are representative of the minimum levels of education, experience and skills required to perform the essential functions of this job. The job description does not constitute a written or implied contract of employment. Midwest Veterinary Supply reserves the right to revise or change job duties and responsibilities as the need arises.

Equipment Used:

Regularly uses typical office equipment including computer keyboard and terminal, telephone, fax and copier.

Work Environment:

Work is typically performed in an office environment Monday through Friday. Working more than 40 hours per workweek may be required. Occasional local and/or overnight travel may be required rarely. (This is a remote position)

Salary/Benefits:

We offer competitive pay and a comprehensive benefits package including Medical, Dental and Vision insurance, Life and Accidental Death & Dismemberment (AD&D) insurance, Short- and Long-Term Disability insurance, a 401k plan, paid holidays, and Paid Time Off (PTO). Our work environment is business casual and we like to have fun with weekly relaxed dress days and regular events like holiday contests, cookouts, and employee appreciation celebrations.

About Us:

Midwest Veterinary Supply, Inc. (MVS) has provided quality service and merchandise to the veterinary profession since 1961. Our products are distributed from eight branches located in key geographic locations within our trade area. We take great pride in getting our orders out the same day as called in and having the product in the customer's hand the next day. MVS carries products and equipment from most major manufacturers. As we continue to grow, our goal will be, as it has always been, to provide the veterinary profession the very best in service along with quality merchandise at fair and competitive prices.

Midwest Veterinary Supply believes in providing equal employment opportunities for all employees and will not violate any law prohibiting discrimination for or against any employee or applicant for employment on the basis of any characteristic protected under local, state, or federal statute, ordinance, or regulation. To view applicable employment notices, please click here to visit our Careers page. California residents, click here to view the California Consumer Privacy Act Disclosure.

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