Social Media Specialist

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop the social media strategy by working closely with the content marketing and digital marketing teams.
• Write, edit and publish content on all social media channels including but not limited to LinkedIn, Facebook, Instagram, and YouTube.
• Work closely with the content marketing team to align content with the Tremco CPG brands.
• Develop a social media calendar to ensure all brands are communicating to audiences with consistent messaging at the optimal days and times of the week.
• Communicate and engage with social media followers by responding to comments and direct messages, resharing appropriate content, and engaging in meaningful conversations.
• Moderate, analyze, and share user generated content.
• Create and set up social ads to run on various platforms including but not limited to META and LinkedIn while also regularly effectively managing the social media budget.
• Utilize Hootsuite for effective social media management and scheduling, including social listening to monitor brand mentions and audience sentiments.
• Prepare and analyze monthly reports for all brands and communicate results to team members and implement adjustments as needed.
• Set up and optimize social media platforms according to social media best practices to increase visibility of the company's social content.
• Work with the SEO Specialist to align social media content with SEO strategies through areas such as keywords, web content, and blogs to maximize brand exposure and increase engagement.
• Create relationships with social media influencers and market leaders and work with the content team to create collaborative posts and discussions for backlinking opportunities.
• Collaborate with other departments as necessary (product management, technical services, sales, etc.) to develop content for company successes, case studies or upcoming webinars and events.
• Stay up to date with social media best practices and trends. Continually research hashtags and trending industry terms to include in postings as well.

EDUCATION REQUIREMENT:

• Bachelors degree in Marketing or a related field.

EXPERIENCE REQUIREMENT:

• At least 3 years previous experience overseeing social media strategy, budget, calendar and ads. Experience with managing multiple brands and channels simultaneously preferred.

CERTIFICATES, LICENSES, REGISTRATIONS:

• HubSpot social media or similar social media certifications preferred
• Hootsuite certification required

OTHER SKILLS, ABILITIES, AND QUALIFICATIONS:

• Analytical Skills: Strong ability to analyze data and generate actionable insights.
• Technical Proficiency: Familiarity with digital marketing tools and platforms is a plus.
• Attention to Detail: High detail orientation in data analysis and report generation.
• Communication: Clear and effective verbal and written communication skills.
• Adaptability: Willingness to learn new tools and technologies and adapt to evolving market conditions.
• Team Player: Ability to collaborate effectively within a team setting.

PHYSICAL DEMANDS: Incumbent must be able to stand, walk, sit, use hands, reach, talk, and hear.

BENEFITS AND COMPENSATION:

The salary range for applicants in this position generally ranges between $64,500 and $75,000. This range is an estimate, based on potential employee qualifications, operations, needs, and other considerations permitted by law.

The Company offers a variety of benefits to its employees, including but not limited to health insurance, paid holidays, paid time off, 401(k) Savings and Trust & Plan with company match, Company Pension Plan, Performance Based Bonus/Commission, and continuing education.

All qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.