MARKETING MANAGER - CLIENT ENGAGEMENT

We are seeking an experienced Marketing Manager - Client Engagement to develop, lead and execute client engagement strategies that focus on retention, enhance client satisfaction, loyalty program management, and promotional strategies. This role will be instrumental in designing and managing impactful marketing experiences that connect with clients at every stage of their journey. The ideal candidate will have a strong background in client engagement, campaign execution, and customer experience management, with the ability to drive innovative strategies that deepen client relationships and deliver measurable results.

As the Marketing Manager - Client Engagement, you will collaborate with cross-functional teams to develop and implement tailored marketing programs that meet the unique needs of our clients. You will focus on creating personalized, meaningful interactions through a variety of channels, ensuring a seamless experience that enhances brand loyalty and drives retention.

Key Responsibilities:

Client Engagement Strategy Development:

• Design and implement comprehensive client engagement strategies to increase retention, satisfaction, and advocacy.
• Use customer insights, feedback, and data analysis to develop targeted campaigns that address client needs, preferences, and behaviors.
• Identify opportunities to create personalized, impactful touchpoints across multiple channels (email, social media, content, events, etc.) to enhance the client experience.

Campaign Development & Execution:

• Lead the creation and execution of client engagement campaigns, loyalty and reward programs, ensuring they align with strategic goals and deliver exceptional client experiences.
• Coordinate with internal teams (e.g., marketing, sales, customer success) to ensure campaigns are aligned with client lifecycle stages and business objectives.
• Manage campaign timelines, resources, and deliverables to ensure timely and efficient execution.

Cross-Functional Collaboration:

• Work closely with sales, business lines, and product teams to ensure that client engagement initiatives are aligned with broader business goals and address client pain points.
• Foster collaboration between departments to create a seamless experience that drives customer satisfaction and engagement at every touchpoint.

Client Insights & Feedback Loop:

• Conduct client surveys, focus groups, and interviews to gather insights and inform future engagement strategies.
• Budget and Resource Management:
• Track and report on campaign performance and ROI, making data-driven recommendations to improve future initiatives.

Continuous Improvement:

• Stay current with industry trends, emerging technologies, and best practices in client engagement and experience management.
• Identify opportunities to streamline processes and improve efficiencies in client engagement initiatives.
• Continuously iterate and optimize marketing strategies based on client feedback, campaign results, and market trends.

Reporting and Analysis:

• Provide regular updates to leadership on campaign performance, client engagement trends, and key performance metrics.
• Prepare reports and presentations for stakeholders to showcase the impact of client engagement initiatives on business outcomes.
  

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in client engagement, or marketing with a focus on client-facing strategies.
• Strong understanding of client journey mapping, segmentation, and personalized marketing strategies.
• Experience with marketing automation tools, CRM platforms (e.g., Salesforce, HubSpot), and analytics tools (e.g., Google Analytics, Tableau).
• Excellent project management skills with the ability to lead multiple initiatives simultaneously.
• Exceptional communication and interpersonal skills, with the ability to work cross-functionally and influence stakeholders at all levels.
• Data-driven mindset with the ability to analyze campaign performance, draw insights, and optimize strategies.
• Travel up to 30%

Preferred Skills:

• Familiarity with customer loyalty programs, retention strategies, and client satisfaction measurement tools.
• Experience in managing client-facing campaigns for B2B or B2C companies.
• Knowledge of digital marketing platforms, content marketing, and social media engagement strategies.
• Proven track record of delivering high-impact client experiences that drive measurable business results.