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Senior Marketing Manager, Digital & Social Media

Pacira BioSciences, Inc.
life insurance, flexible benefit account, parental leave, paid holidays, flex time, 401(k)
United States, California, San Diego
10578 Science Center Drive (Show on map)
Jan 13, 2025
Overview About Pacira Pacira BioSciences, Inc. is a leading provider of non-opioid pain management and regenerative health solutions dedicated to improving outcomes for health care practitioners and their patients. Our in-depth knowledge of non-opioid pain management, coupled with our passion for advancing patient care, drives our commitment to providing solutions that address unmet medical needs and improve clinical results. Why work with us? Rarely do you have an opportunity to do work that really matters. What drives us is our mission. What makes us successful are our people. At Pacira, you are part of an inclusive culture that fosters collaboration, growth, and innovative thinking - a place where you can make an impact and help change the standard of care in non-opioid pain management. Be part of our movement, let's pursue excellence together. Summary: This role will lead the digital and social media strategy for the Pacira medical device division. The role is responsible for developing, executing, and optimizing digital marketing campaigns to enhance brand awareness, engage target audiences, and drive lead generation across various digital channels. The ideal candidate is a strategic thinker with a deep understanding of digital marketing trends, social media platforms, and regulatory considerations in the medical device or healthcare industry and has the ability to collaborate cross-functionally throughout the organization. Responsibilities Essential Duties & Responsibilities: The following statements are intended to describe the general nature and level of work being performed by an individual assigned to this job. Other duties may be assigned. Create and implement a comprehensive digital marketing strategy, including social media, paid advertising, email marketing, and content marketing aligned with business objectives. Create and oversee the brand's social media presence across all platforms (LinkedIn, Twitter, Facebook, Instagram, etc.), ensuring content is relevant, engaging, and compliant with medical device regulations. In collaboration with our digital agency partners, plan and execute digital marketing campaigns that drive awareness, engagement, and lead generation. Utilize data-driven insights to optimize performance and achieve KPIs. Collaborate with internal teams to develop high-quality, informative, and compliant content, such as blog posts, social media updates, videos, and infographics. Develop and execute strategies to improve search engine optimization (SEO) and manage paid search (SEM) initiatives. Track, measure, and report on the effectiveness of digital marketing efforts. Use analytics tools to monitor campaign performance, provide insights, and recommend improvements. Ensure all digital marketing activities adhere to regulatory requirements and industry standards, including FDA guidelines for medical device marketing. Manage the digital marketing budget, ensuring effective allocation of resources to maximize ROI. Support strategy of HCP and Patient CRM customer journeys and next best action plan activation. Maintain ownership of the quality and consistency of plans, web standards, content and structure for the iovera brand. Supervisory Responsibilities: This position does not have supervisory responsibility. Interaction: The incumbent will work closely with Marketing, Corporate Communications, and Agency Partners. Qualifications Education and Experience: Bachelor's degree in Marketing, Communications, or closely related field required MBA preferred but not required 5 years in brand marketing or digital/social media platforms in a healthcare related field such as pharmaceutical/biotech/medical devices environment required Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Knowledge, Skills, and Abilities: Proven track record of developing and executing successful digital marketing strategies in the healthcare or medical device industry Demonstrated ability to create digital and social media content Excellent communication and interpersonal skills; able to work successfully with minimal supervision and collaborate effectively with cross-functional teams Strategic thinker with analytical skills and the ability to translate data into actionable insights Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously Creative thinker with a passion for innovation and continuous improvement Strong understanding of digital marketing trends and best practices Expertise in social media platforms, SEO/SEM, email marketing, and content creation Familiarity with CRM software and marketing automation tools Proficiency in Microsoft Office Suite, digital and social media platforms Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Ability to safely navigate corporate office environment as well as event/meeting spaces of all sizes. Must be able to travel by car and public transportation. Ability to travel approximately 15-25%. Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. The work setting is consistent of a typical medical device office environment with offices and cubicles. The work setting will also include event spaces such as conferences and meetings at small, medium and large sized venues with varying levels of noise and crowded areas at times. Benefits Benefits: Medical, Prescription, Dental, Vision Coverage Flexible Spending Account & Health Savings Account with Company match Employee Assistance Program Mental Health Resources Disability Coverage Life insurance Critical Illness and Accident Insurance Legal and Identity Theft Protection Pet Insurance Fertility and Maternity Assistance 401(k) with company match Flexible Time Off (FTO) and 11 paid holidays Paid Parental Leave Pay Transparency The base pay range for this role in California is $120,000 per year to $165,000 per year. The range is what we reasonably expect to pay for this role. The range considers a wide range of factors that are considered in making compensation decisions, including but not limited to: geographic markets, business or organizational needs, skill sets, experience, training, licensure, and certifications.