Marketing Measurement Lead Analyst

"Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships."

Core Responsibilities

The Marketing Measurement Lead is a key part of the Data-Driven Experience (DDX) team, responsible for delivering meaningful insight into and measurement of customer behavior and marketing impact. The Marketing Measurement Lead partners closely with other DDX team members, cross-functional partners, and outside agencies to help devise, develop, guide, and implement measurement and analytical strategies to evaluate and increase the effectiveness of omni-channel marketing experiences. This role will accelerate marketing test design implementation, conduct customer behavior analyses to understand what is/isn't working and why, and answer the business questions of our internal partners. They will uncover opportunities to optimize and better personalize our interactions across the customer journey to help drive business and customer value for Sherwin-Williams

The Data-Driven Experience (DDX) team is part of the Sherwin-Williams' PSG (Paint Stores Group) division, focused on generating a comprehensive view of our customers through data, activation of data for marketing purposes, and measurement/analysis of marketing performance and customer behavior. In alignment with the larger DDX strategy and vision, the Marketing Measurement lead will support advancing the omni-channel experience for customers of Sherwin-Williams paint stores.

This position is responsible for interpreting and gathering requirements, ongoing definition of KPIs and standardized measurement, ad-hoc reporting, and is a subject-matter expert in design and implementation of test and learning plans.

As a Lead, this role will be responsible for defining and leading others in tasks. Although initially an individual contributor, the Lead with be responsible for an area of expertise (marketing measurement) and have matrixed leadership responsibility, with the opportunity for direct management of others in future.

• Support the development and documentation of measurement and analytics best practices and learning roadmap, focusing on the development of end-to-end testing strategy and process.
• Assist cross-functional partners with the adoption of testing and measurement best practices, utilization of common tools to gauge the effectiveness of customer experiences, and use of data to drive make decisions that drive sales and grow market share.
• Work with stakeholders to gather and interpret omni-channel marketing campaign objectives, developing appropriate measurement and analytical strategies; document and deliver test designs in alignment with objectives.
• Generate and interpret analytic and reporting findings to deliver data-driven, actionable insights; provide recommendations for changes to marketing strategies that will optimize customer acquisition, retention, conversion, and engagement activities across all platforms and channels.
• Stay abreast of measurement best practices and identify emerging trends and recommend changes or additions to measurement and analytics strategies, tactics, and tool capabilities.
• Supports additional projects as requested

POSITION REQUIREMENTS

EDUCATION:

Required:

• Bachelor's Degree in Marketing, Business, IT, Statistics, or related field or equivalent experience

Preferred:

• Advanced Degree

KNOWLEDGE & EXPERIENCE:

Required:

• 6+ years of professional experience with at least three (3) years on an analytics team or equivalent
• Well-versed with customer and marketing analytics with a proven ability to provide insights across omni-channel marketing experiences
• Experience measuring marketing ROI in multiple channels (online and offline)
• Knowledge of and experience with marketing test design and incremental performance measures (test/control, A/B testing)
• Knowledge of and experience with advanced statistical techniques and concepts
• Ability to deliver findings in standard visualization, analysis and/or presentation software (Excel, PowerPoint, Tableau, other) in a way that resonates with even non-technical partners
• Good problem-solving ability, breaking down complex problems into distinct parts, managing uncertainty, understanding and anticipating interdependencies; able to proactively "connect the dots" by asking thought-provoking questions; and drive to clear, actionable recommendations
• Practice acting as a strategic thought partner to teams
• Strong attention to detail

Preferred:

• Corporate retail or CPG experience
• Experience leading marketing test design, A/B testing tool experience a plus
• Experience with advanced analytic methodologies
• Extensive experience applying advanced statistical techniques in a business environment

TECHNICAL/SKILL REQUIREMENTS:

Required:

• Strong background working in omni-channel marketing practices with expertise across the marketing spectrum (online and offline), able to connect measurement to objectives
• Working knowledge of data visualization techniques and experience using visualization tools such as Tableau, Google Analytics, or PowerBI
• Strong Microsoft Excel skills, including experience in building formula-driven workbooks and working with pivot tables
• Ability to understand trends and metrics and convey the "so what" and the "now what"
• SQL experience to access databases/datamarts
• Experience working with data architectures

Preferred:

• Experience analyzing data from 3rd party providers
• Experience conducting statistical analysis using tools such as R, Python, SAS, or similar
• Experience working with and combining across a variety of data sets, including large complex data, using a variety of data mining/analysis methods and a variety of data tools/query/programming languages such as SQL, R, or Python
• BigQuery experience a plus