Director, Communications- onsite in Charlotte, NC

Join the Weisiger Group Team

As a family-owned company under our fourth generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we've supported the strength of our communities by supplying equipment for critical infrastructure and commerce, and by funding programs that advance social and economic vitality. Being around for nearly 100 years means we change and pivot to capture opportunities and avoid challenges. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that's built to last.

We're looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we're committed to providing a work experience that helps our team grow to their full potential.

Join a leading solutions provider and be a part of a group of highly skilled technicians, sales and support team members who exist to serve as a trusted partner to our customers, communities, and fellow employees.

Summary

As Weisiger Group approaches its 100th anniversary in 2026, we are pleased to represent industry leading brands of Caterpillar, Hyster & Yale, SITECH, and others. We are seeking an impactful and driven Director, Communications, who will develop and execute strategic communication plans that engage employees, reinforce the company's culture and values, champion our brand(s), guide our narrative to resonate in diverse markets, and align with business objectives.

Reporting to the SVP, Chief People Officer, this role is responsible for crafting and delivering compelling narratives through various internal and external channels, fostering a connected, informed, and engaged workforce and bolstering our transparent, values-driven reputation within our markets. The Director will collaborate closely with the senior leadership team, HR, and marketing to deliver enterprise employee communications and support Weisiger Group's brands on key announcements and other enterprise-wide initiatives. As an individual contributor, this role requires a hands-on approach, leveraging partnership, influence, and collaboration to achieve results. The Director must possess strong project management skills to independently deliver impactful communications and ensure alignment across teams.

Essential Functions

• Design and execute integrated communication strategies that align with and illustrate the company's culture, values, and business objectives.
• Create integrated communication plans that are aligned with Weisiger Group's strategic priorities, upcoming business deliverables and initiatives, and ensure implementation of the key deliverables of these plans.
• Function as a trusted advisor to the senior leadership and HR teams on matters related to internal communication and the promotion of employee engagement.
• Develop and manage internal communications content, including newsletters, announcements, emails, town halls, intranet articles, presentations, video scripts, and other enterprise-wide messaging to reinforce the company's culture and values.
• Measure and evaluate the effectiveness and impact of communications activities and initiatives and provide insights and recommendations for improvement.
• Oversee the internal communications channels, tools, and processes to deliver timely and relevant information across the organization.
• Write messages and talking points for senior leadership for internal and external use.
• Partner with senior leadership to establish crisis protocols, developing proactive planning and response strategies for transparent communication during critical events.
• Develop and maintain an enterprise-wide internal communications calendar to schedule communications for best engagement and consumption.
• Manage the company's intranet platform, with a focus on aligned, engaging content and improved employee experience.
• Build and maintain strong relationships with internal and external stakeholders and function as a trusted advisor and subject matter expert on internal communications.
• Work with both internal and external collaborators to craft impactful narratives for press stories, news, blogs, articles for publication, and newsletters relating to the company and its services to maximize opportunities for positive public relations.
• Support the company's philanthropy programs and function as a liaison between nonprofits and the company; support grant administration, program design and resulting communications from grants awarded.
• Other duties as assigned.

Supervisory Responsibilities

This role does not have supervisory responsibilities, but will need to effectively collaborate, influence and lead through others.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

• Bachelor's degree in communications, Marketing, Public Relations, or a related field; advanced degree preferred.
• 10+ years of experience in corporate communications, with at least 5 years in a leadership role.
• A collaborative and consultative approach to implementing and improving communication programs and processes to support the business.
• Demonstrated ability to build relationships at the C-level and drive cross functional alignment to move decisions forward.
• Experience driving crisis communication, digital and social media strategy, and change management communication.
• Proven experience in driving employee value proposition (EVP) initiatives that reflect company values and enhance corporate culture and employee experience.
• Proven track record of developing and executing successful internal communication strategies.
• Excellent project management skills, with the ability to manage multiple tasks and deadlines simultaneously.
• Proficiency in using communication tools and platforms, including intranet systems, email marketing software, and social media.
• Strong analytical skills, with the ability to measure, report on and optimize the effectiveness of communication strategies.
• Creative thinking and problem-solving abilities, with an initiative-taking approach to addressing challenges.
• Exceptional communication skills, both written and verbal, with the ability to translate complex information into clear, impactful narratives tailored to different audiences and channels.
• Highly motivated, self-directed and resilient, with the ability to work under pressure and handle multiple tasks and deadlines in a fast-paced, results driven environment.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold;

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We're committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

#Weisiger

EEO/AA Employer. All qualified individuals - including minorities, females, veterans and individuals with disabilities - are encouraged to apply.