Senior Specialist E-Commerce Strategy

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestle is the place for you. Nestle USA is one of seven operating companies that make up Nestle's presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

The consumer / shopper journey from awareness to conversion is experiencing unprecedented change. From eCommerce shopping platforms (grocery pick-up and delivery) to significant advancements in retailer digital media, the CPG retail marketing landscape has changed forever. Winning in this environment requires new capabilities in Consumer Marketing, eCommerce/Omni-Commerce, Technology and Media.

The eCommerce Strategy Senior Specialist assists in strategic planning, development and execution of Division and Brand eCommerce Channel Marketing and Retail Marketing activations. This role will be responsible for budgeting, creative agency briefing and monitoring execution of drive time campaigns and solo brand retail media activations across online and in-store. The role will be responsible for business analysis, leveraging Best Practices to drive enhanced campaign performance, and strong financial rigor in the management of budgets and forecasting. Working in close partnership with the Shopper Marketing, Brand Marketing, Digital Shelf & Sales teams, this position will flawlessly execute the strategies to win in the marketplace.

RESPONSIBILITIES:
Key Measures of Success: Improving investment ROI, Enhancing Brand eCommerce presence, Budget-accuracy, On-time execution, Achievement of Sales performance targets, and winning market share across our brands.

Core Responsibilities

• Lead Division on Retailer Paid Search Strategies and Digital Shelf content implementation including: 25%
  • Retailer and Competitive Assessment
  • Agency Briefing and Project Management
  • Search Strategy Implementation and SOV tracking
• Execute Insight-Based Promotional Campaigns and Tool Kits for Retail Marketing with the Agency thru strong project management implementation: 25%
  • Solo Brand and Innovation activations
  • Multi-brand activations
  • Scale event activations
• Business Analysis and KPI Tracking - Monitor eBusiness and retail marketing sales and KPIs for the Division across key accounts and platforms to ensure Best In Class execution and that we are leveraging all Best Practices to drive ROI 20%
• Budget - Oversee flawless execution of investments - non-working and working budgets. Enable stakeholder transparency, strong financial controls are in place, monitor and report on key metrics and measurement. 15%
• Lead the development of selling materials for Retail Marketing efforts and collaborate with Brand Teams and Commercial Development Teams on account selling meetings. 10%
• Become the subject matter expert in two or more of data and insights platforms to drive best in class adoption across our Divisions and Business Units and help upskill the rest of the organization 5%
• May be responsible for the development and capabilities of cross-functional resources in Brand and Sales - through influence.
• Achieving corporate objectives on Market Share, Sales Volume Growth, Category Growth, Brand Equity, Brand Health and Marketing ROI. Aligning corporate and customer objectives to find mutual benefits utilizing roadmaps and CAP. Manages assigned budgets.
• Works independently with general supervision received from the eCommerce Strategy Manager.

REQUIREMENTS:

• Bachelor's degree required,
• 1-3 years of experience in Sales or Marketing, ecommerce experience preferred
• Knowledge of Nestle and its trade customer base preferred
• Ability to understand brand priorities and translate them to eComm priorities
• Deep understanding of focus retailers and their go-to-market strategies
• Strong written and oral communication skills
• Ability to influence across Division and other cross functional groups

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.

The Nestle Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

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