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Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team.
Job Title: Global Brand Tracking Analytics
Location(s): Culver City, CA
Job Summary
The Prime Video (PV) Global Brand & Digital Insights team is hiring a Sr. Manager, Global Brand Tracking Analytics [TEMP] to manage our global brand tracking program. The Sr. Manager, Global Brand Health Tracking will work across a dynamic team of insights professionals focused on understanding and building customers' relationship with the Prime Video brand and service.
The ideal candidate is a strategic-minded insights professional with a proven track record of designing highly impactful tracking programs that inform business recommendations in a fast-paced environment. They are deeply passionate about the voice of the customer and obsessed with understanding the "why" behind customer perceptions of streaming services. This role requires a robust understanding of quantitative research and the ability to translate research output into actionable insights for various stakeholders across the business.
Key Responsibilities
- Lead the global brand tracking research program for Prime Video.
- Partner with internal partners globally to identify category and brand health shifts and identify the right research opportunities to dive deeper into the insights.
- Own all aspects of brand tracking including regularly consulting with partners on how to use research effectively to drive business impact.
- Build scalable and nimble market research solutions, tools, and processes to help democratize and socialize tracking insights.
- Connect the "what," with the "so what," and "now what" using your own research and other data sources.
- Communicate complex insights and data clearly and persuasively across different audiences and varying levels of the organization.
- Drive impact to the business and customer experience, as measured by adoption of research findings.
About the team
- The PV Global Brand & Digital Intelligence team drives global PV brand strategy decision-making by deeply understanding how audiences perceive the Prime Video service and which levers are most influential in driving brand love. Our work is global in scope, incorporating multiple countries with the goal of understanding universal customer truths, while also specifying local nuance per country by partnering with in-country insights leads. As part of the broader Brand & Social Strategy organization, we work with teams responsible for planning and executing strategies to drive the future of the PV brand.
Basic Qualifications:
- Bachelor's degree or advanced degree in business, mathematics, or the sciences.
- 7+ years of experience in a highly analytical environment using data to extract actionable insights and drive strategy.
- Strong project management skills, with the ability to define and undertake assignments with minimal supervision and handle multiple projects under quick turnarounds.
- Strong verbal and written communication skills with a demonstrated track record of influencing stakeholders.
- Strong quantitative experience and interest in delving into datasets.
- Prior experience with global brand and campaign tracking studies and reporting.
- Experience using Excel, Word, and statistical tools like SPSS/SAS/R/Q.
- Comfort communicating with and presenting to senior leadership.
- Experience building and growing relationships with internal and external partners.
- Proven track record of coalescing multiple data sources to craft holistic research narratives.
- Ability to work efficiently with stakeholders and team members across time zones and countries.
- Proactive attitude, natural curiosity, and willingness to roll up sleeves to achieve goals.
- Demonstrated experience of thinking creatively, taking the initiative and constructively advocating on behalf of the customer.
Preferred Qualifications:
- Graduate degree in Statistics or Mathematics.
- Prior experience working in insights within the entertainment industry.
- Prior experience working in an ambiguous and constantly changing environment.
- Prior experience working in both the US and internationally or in a global function.
- Experience utilizing secondary research tools such as YouGov, GfK MRI, and US Census Data.
- Experience with executing advanced analytic analyses such as correlation analysis, drivers analysis, multivariate regression via Excel, SPSS or a programming language.
Ampcus is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veterans or individuals with disabilities.
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Ampcus, Inc
Jan 22, 2025