Senior Manager Brand Marketing-Pure Encapsulations-REMOTE

At Nestle Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life, Nature's Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.

At Nestle Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.

Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.

The Senior Brand Manager (SBM) for Pure Encapsulations will lead the consumer brand team, which includes two direct reports. In this role, the SBM will be responsible for developing, establishing and achieving the short and long term brand objectives and strategies for the direct to consumer (DTC) business. The SBM will work collaboratively with the HCP brand team on Pure Encapsulations to drive overall brand growth. The SBM will also bring analytical acumen and knowledge of P&L to evaluate business issues and drivers.

Leadership in the development of an annual integrated commercial plan that drives growth across topline, bottom line and market share growth. The SBM will work closely with cross-functional leaders in Insights (Consumer & Data Analytics), Sales, Finance, Product Development and Supply Chain to drive the monthly business planning process, tracking performance against key building blocks and identify ways to maximize opportunities and mitigate risks.

The Senior Brand Manager will lead campaign development and specific consumer communications plan and creative assets. Will need to develop key partnerships with media, sales and finance teams to drive brand activations and seasonal promotions to grow overall DTC business on Pure Encapsulations.

This position will be either a remote or hybrid role based on the selected candidate's geographic location. Preference will be given to applicants who live within a commutable distance of Bridgewater, NJ, Chicago, IL, Palm Beach Gardens, FL or Long Island, NY.

Strategic Planning, Development and Execution

• Develop and execute the annual integrated commercial plan
• Lead creative strategy and execution with Creative Advertising agency and internal Creative Services team
• Collaborate with internal digital media team to execute digital, social, search and website
• Develop commercialization strategy, plan and execution for new products
• Partner with Sales to manage brick and mortar sales outlets inclusive of determining shopper marketing programs

Business Performance and Analytics

• Lead the identification of insights through multiple data sources (i.e. consumption, competitive, custom market research, external trend reports)
• Lead shipment and consumption analysis and reporting as part of the monthly business planning process and works closely with Sales, Finance and Operations to identify opportunities to amplify and risks to mitigate to achieve goals
• Manage brand budget inclusive of media, marketing, research and promotions
• Determines required marketing mix to support annual/strategic plan objectives
• Evaluates industry trends, competitive situation, customer feedback, technological advances and converts insights to marketing requirements
• Formulates and executes competitive research and action plan development
• Measures and monitors performance against plan and program effectiveness

People Development

• Coach, develop and provide training for a (1) Brand Manager and (1) Associate Brand Manager

EXPERIENCE AND EDUCATION REQUIREMENTS

• Education: Undergraduate degree in business, marketing or a related discipline. MBA preferred.
• Experience: 5-7+ years in Marketing with 3+ experience managing a CPG brand(s)

Preferred Skills

• Demonstrated leadership presence, negotiation and persuasion skills
• Analytical rigor (research assessment, business performance data, financial assessments)
• Ability to assess, develop and implement innovative business opportunities
• Proven ability to work cross-functionally and lead teams
• Collaborative, strong team player
• Strong interpersonal/communications skills
• Timeline/critical path management
• Strong verbal and written communication skills with internal and external stakeholders
• This role requires 30% travel

The approximate pay range for this position is $135,000 to $185,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more atAbout Us | Making an Impact | Nestle Careers (nestlejobs.com).

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It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.

The Nestle Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

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