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Sr Principal, Business Development - Digital Solutions

Honda North America
$138,200.00 - $207,300.00
paid time off, tuition assistance, tuition reimbursement, 401(k), relocation assistance
United States, California, Torrance
1919 Torrance Boulevard (Show on map)
Feb 04, 2025

What Makes a Honda, is Who makes a Honda

Honda has a clear vision for the future, and it's a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of "power" that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize "the joy and freedom of mobility" by developing new technologies and an innovative approach to achieve a "zero environmental footprint."

We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.

If your goals and values align with Honda's, we want you to join our team to Bring the Future!

Job Purpose:

Developing and executing product and business strategy in a world of rapid technological and social change requires a highly capable, highly knowledgeable, and highly engaged team. American Honda's Sustainability & Business Development (SBD) business unit (BU) is tasked with navigating the business and technology application path for Honda's future renewable energy, resource circulation and innovative business initiative products, services, and businesses. Based on the Triple Zero Concept (2050), we will realize a society in North America where all customers can enjoy freedom of mobility, worry-free of any environmental impact through the principles of a carbon free and circular economy.

Operating within SBD BU, Circular Solutions Division is focused on establishing new sources of revenue and profit through the pursuit of innovative new business opportunities for our core auto business.

This Digital Solutions Senior Business Development Lead is responsible and accountable to own the business success of digital solutions focused on automobile lifecycle business, or circular economy solutions. The role will act as the North American business lead and will collaborate with business counterparts based in Japan, as well as business and IT SMEs within North America. It is expected for the individual to plan, test and propose scalable, digital solutions to introduce value to enhance new business opportunities beyond new car sales.

The individual will have a clear vision and provide business leadership focused on realizing value from customer-focused digital solutions, specific to the vehicle lifecycle. From identifying customer's needs, to designing proof-of-concept business propositions and validating the success in today's and future product value stream (roadmap), this individual will drive to find solutions and proper contents that will change and/or strengthen American Honda's lifecycle business activities. Lifecycle business opportunities lie not only at the time of the purchase of a new car, but the entire lifecycle of the vehicle, including to the time the car is scrapped and recycled.

Key Accountabilities:

Business Leader - Lead and manage Business Use Case for assigned project



  • Act as the Business Owner to identify, clarify and validate prioritized use cases that represents the needs of today's and future vehicles' lifecycle stages.
  • Successfully obtain approvals of proposed business use cases from management, meeting fiscal year requirements or KPIs.
  • Clarify strategies with multiple stakeholders for the creation of simple, actionable implementation plans.
  • Ensure business objectives are consistently represented in the digital solution deliverable.
  • Manage project budget and schedule to ensure on-time delivery. Execute frequent PDCA to ensure success, identify issues, and create countermeasure action plans.



Propose strategic business direction for Lifecycle Business digital solutions



  • Utilizing the understanding of business development themes, market environment, and Honda capabilities, lead the creation of digital solution FY, mid-term and long-term roadmap.
  • Set and pursue Strategic, Measurable, Achievable, Realistic and Time-bound plans, targets and KPI to clearly validate the business development themes.



Manage strategic plan implementation



  • Regularly evaluate progress of all digital solutions project and ensure tasks and activities are consistently progressing towards identified goals and strategy. Direct, mentor, motive and advise project themes for critical thinking for implementation success.



Executive and Stakeholder Reporting



  • Report status of business themes and leads project evaluations to stakeholders including customer value, vehicle and technology roadmaps, lessons learned and hypothesis updates. Analyze trends, understand applicability and impact to Honda, summarizes and presents key learnings, and recommends next steps.



Qualifications, Experience, and Skills:



  • MBA from accredited university and/or program
  • Proven track record of leadership roles to drive business success
  • Minimum two of following experience:

    • 10+ years of business program development
    • 10+ years of automotive or consumer technology planning or development
    • 10+ years of automotive customer or consumer technology customer facing solutions program management or development
    • 7+ years of creating and introducing new business programs to market.


  • Honda or automotive industry specific knowledge across all product lines.
  • Business environment utilizing Japanese language skills highly preferred
  • Leadership skills to drive business success
  • Strong hands-on technical expertise and track record of successful projects
  • Strong industry knowledge of product and sales/distribution network
  • Ability to think big picture and out of the box
  • Strong proficiency with MS office is required, especially PowerPoint and excel
  • Strong presenter and confident interacting with all levels of management
  • Excellent teamwork skills for both north American and global offices and associates
  • Driver's license required and ability to operate a diverse assortment of automobiles
  • Function as a business owner/product owner/LPL/or person-in-charge of business development project



Working Conditions:



  • 60% Project-related documentation including proposal or business concept for business success
  • 30% Meetings at all levels
  • 10% non-project related business activities as assigned
  • Business travel required as assigned



What differentiates Honda and make us an employer of choice?

Total Rewards:



  • Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
  • Regional Bonus (when applicable)
  • Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included)
  • Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
  • Paid time off, including vacation, holidays, shutdown
  • Company Paid Short-Term and Long-Term Disability
  • 401K Plan with company match + additional contribution
  • Relocation assistance (if eligible)



Career Growth:



  • Advancement Opportunities
  • Career Mobility
  • Education Reimbursement for Continued Learning
  • Training and Development Programs



Additional Offerings:



  • Lifestyle Account
  • Childcare Reimbursement Account
  • Elder Care Support
  • Tuition Assistance & Student Loan Repayment
  • Wellbeing Program
  • Community Service and Engagement Programs
  • Product Programs
  • Free Drinks Onsite



Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.


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