Associate Director, Patient Marketing

Department:

Location:

Be a part of a global team that is inspired to make a difference in the lives of people living with rare disease.

At Travere Therapeutics, we recognize that our exceptional employees are vital to our success. We are a dedicated team focused on meeting the unique needs of rare patients.Our work is rewarding - both professionally and personally - because we are making a difference. We are passionate about what we do.

We are seeking talented individuals who will thrive in our collaborative, diverse, fast-paced environment and share in our mission - to identify, develop and deliver life-changing therapies to people living with rare disease. We stick by our values centered on patients, courage, community, and collaboration to pursue our vision of becoming a leading biopharmaceutical company dedicated to the delivery of innovation and hope to patients in the global rare disease community.

At Travere Therapeutics, we are in rare for life. We continue to courageously forge new paths as we move toward a common goal of elevating science and service for rare patients.

Position Summary:
The Associate Director, Patient Marketing role will lead and execute innovative marketing initiatives in support of the recent full approval of FILSPARI, our flagship product, in IgA Nephropathy (full approval received in Sept 2024). The role will develop patient-focused assets and programs across relevant strategic channels aligned with the brand strategy and tactical plan. The position will focus on driving the on-going adoption of FILSPARI in IgAN through the development, implementation, and optimization of multichannel marketing strategies to ensure the FILSPARI brand continues to reach and engage IgAN patients, care partners and caregivers, HCPs and other stakeholders.

The preferred applicant will lead the implementation of brand strategy aligned with thinking on marketing channels that amplify and improve the effectiveness of brand messaging. The applicant should have experience supporting pharmaceutical brands through tactical design and pull-through. The ideal candidate should have a general understanding in disease state and brand development with deep experiences in Patient marketing including developing tactical plans aligned with brand strategy, executing digital media activities, creating video assets, and managing CRM programs. The role will primarily be focused on driving ongoing adoption of FILSPARI in IgAN and will require base knowledge of customer engagement activities and general support for pharma marketing activities.

Responsibilities:

* Design and manage an integrated multi-channel marketing approach for IgAN Patient activities to ensure consistent messaging across all touchpoints including websites, CRM, email marketing and paid media to ensure customer engagement
* Lead and oversee the IgAN digital and marketing channel strategy for FILSPARI; drive the creation and execution of data-driven digital marketing campaigns
* Develop content strategy to pull Brand materials and messaging through prioritized channels to activate customers across all stakeholders
* Lead creation of video assets for inclusion across promotional channels to better communicate the FILSPARI patient experience, in support of Patient/HCP engagement
* Direct IgAN Patient social media strategy and engagement; lead the addition and management of new social media/content partners
* Partner with Patient Advocacy to ensure branded presence at IgAN Patient Advocacy Group (PAG) events, including table/booth presence and breakout sessions
* Ensure that the product positioning, branding and messaging are integrated throughout all channel communications
* Serve as point of contact for Patient digital media activities and direct day-to-day activities of Agency of Record and affiliated digital media agencies
* Engage and support the management of Agency of Record to execute relevant projects and ensure deliverables are within budget and achieve commercial objectives
* Self-starter with strong project management skills and experience working in a Pharma-regulated environment including PRC engagement and management
* Collaborate between Patient and HCP marketing teams and work cross-functionally by partnering with Medical Affairs, Regulatory Affairs, Commercial Analytics Market Access, Patient Advocacy and Patient Services to drive key cross-functional strategic initiatives

Education/Experience Requirements:

* Bachelor's Degree in Business or relevant Life Sciences discipline. Advanced degree preferred. Equivalent combination of education and applicable job experience may be considered.
* Minimum of 8+ years of relevant work experience
* Minimum of 4+ years' related marketing / customer engagement experience in the biotechnology, pharmaceutical industry, or related agency experience with demonstrated advancement in roles and scope

Additional Skills/Experience:

* The ideal candidate will embody Travere's core values: Courage, Community Spirit, Patient Focus and Teamwork
* Proven, consistent history of consistent performance and leadership
* Strong curiosity and willingness to learn quickly and roll up their sleeves
* Commercial experience, with demonstrated success in marketing across Patient and HCP, sales, or sales support roles
* Rooted experience in inline pharma marketing (as opposed to Life Sciences and Diagnostics experience) and pharma launch activities highly preferred
* Proven track record of cross-functional leadership, partnership and execution (particularly experience managing PRC)
* Ability to work in a small company, evolving, fast-paced environment on both a strategic and tactical level; Demonstrated learning agility and rapid data-informed decision making
* Display ability to gain buy-in and strategic alignment among various stakeholders
* Strong interpersonal and organizational skills and excellent verbal and written communication skills are required; Strong analytical skills
* Ability to adapt to modification and changes to project plans, demonstrating flexibility to implement new strategies and tactics to accommodate these changes
* Ability to travel up to 30% domestically
* All positions have an essential job function to be able to perform face to face work with colleagues and/or onsite in San Diego. No role is expected to be 100% remote.

Total Rewards Offerings:
Travere provides comprehensive total rewards offerings that demonstrate our commitment as a diverse, equitable, people-centric, and pay-for-performance organization.

Benefits: Our benefits include premium health, financial, work-life and well-being offerings for eligible employees and dependents, wellness and employee support programs, life insurance, disability, retirement plans with employer match and generous paid time off.

Compensation: Our competitive compensation package includes a combination of both cash compensation (base pay and short-term incentive) and long-term incentive compensation (company stock), designed to recognize, retain, and reward employees.

Target Base Pay Range:

*This information is current as of the date of this posting and may be modified in the future. Actual pay offered to a candidate will depend on a variety of factors including the candidate's experience, education, skills, and location.

Travere will accept applications on an ongoing basis until a candidate is selected for the position.

Travere Therapeutics, Inc. is an EEO/AA/Veteran/Disability Employer.

If you require a reasonable accommodation to complete the application or interview process, please contact us by sending an email to accommodations@travere.com. Please note that this email address is to be used exclusively to request an accommodation with the online application, interview or hiring process only. Travere HR will not reply to emails sent to this address for any other reason.