New

Sr. Marketing Technology Enablement Specialist

ESRI
$72,800-$135,200 USD
life insurance, vacation time, paid holidays, 401(k)
United States, California, Redlands
380 New York Street (Show on map)
Feb 05, 2025
Overview Join Esri's Marketing team and play a key role in driving the success of our global marketing initiatives. In this position, you will help lead efforts to enhance the adoption and utilization of marketing technologies and programs across our distributor network globally, ultimately improving customer experience and marketing effectiveness. By collaborating closely with Esri's Global Marketing and IST teams, you will help establish best practices, drive consistency, and empower our distributors to leverage the latest marketing tools and strategies. Responsibilities Be an Advisor. Utilize your expertise on Esri's marketing technology and workflows to advise Esri Distributors. Provide consultative expertise in the use of Adobe Experience Cloud, Marketing Automation, and CRM systems to meet individual distributor goals and broader Esri objectives. Communicate and collaborate. Drive successful adoption of marketing technologies across our global distributors by collaborating with Esri's Global Marketing, Marketing Technology, and IST teams to align on vision, goals and long-term strategies. Leverage the ability to translate technical requirements to various stakeholders. Drive results. Develop and execute adoption strategies for Esri Distributors and Marketing teams by creating comprehensive training materials (guides, videos) and leading training sessions on key products, tools, and processes to drive measurable results. Manage multiple priorities and deadlines. Manage numerous project deliverables across multiple distributor engagements ensuring timely completion and alignment. Evaluate and analyze project timelines and events in a business context to help achieve team goals. Adapt and problem solve. Set Adoption KPIs based on best practices and work with distributors to measure their adoption and enablement progress over time. Develop reports to identify where further support may be needed and provide on-boarding, deep-dive engagements, training, and documentation to increase adoption. Be proactive. Leverage Esri's Change Management process and resources to guide distributors through the transformation from their current state to the desired future state. Handle complex transformations and assists in testing and quality assuring solutions. Requirements 5+ years of experience in user adoption and/or change management within a marketing organization, with a strong understanding of established methodologies (such as ProSci or similar) Business acumen to apply technological capabilities to solve a variety of business needs Knowledge and use of marketing solutions such as Salesforce, Adobe suite, Pardot, and more Exceptional communication skills, both written and verbal Self-starter with strong project management acumen Ability to travel domestically and internationally 25-35% of the time Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the US Bachelor's degree in business, marketing, or related field Recommended Qualifications Proficiency in multiple languages with Spanish preferred Knowledge and use of Adobe Solutions Knowledge and use of Camtasia #LI-KM2 #LI-Onsite Total Rewards Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. A reasonable estimate of the base salary range is $72,800 — $135,200 USD The Company At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website here. If you don't meet all of the preferred qualifications for this position, we encourage you to still apply! Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address. Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.