SOREL Principal DTC Merchandiser

The Principal DTC Merchandiser role sets the strategic direction for SOREL's North American digital product assortment and merchandising initiatives to drive sales, optimize product performance, and

deliver a premium experience for consumers across SOREL DTC channels.

The person in this role in keenly tuned to eGective buying and merchandising strategies that drive consumer engagement and purchase. The person in this role has the unique opportunity to oversee the

North American product assortment and buy for SOREL.com and SOREL.ca, as well as the Site Merchandising strategy across both sites.

Reporting to the VP, SOREL Direct-to-Consumer, this role is integral in shaping and executing SOREL's digital commerce strategy. Through the development of a strategic product merchandising vision created to drive growth, the person in this role will lead and oversee assortment building and site merchandising strategies including the development of yearly and seasonal merchandising direction, optimal product assortments, and financial plans.

White the primary focus of this position will be on driving the strategy and execution for North America Ecommerce (80%), this role will provide SOREL brand-specific merchandising leadership and guidance to our enterprise retail brick-and-mortar buying and merchandising teams (20%), creating a strategic

merchandising roadmap aligned under SOREL brand and business objectives.

This is a pivotal position for a highly skilled senior level contributor eager to make a measurable impact by combining strategic vision with hands-on execution

HOW YOU WILL MAKE A DIFFERENCE

• Own the product buy and assortment plans that achieve SOREL.com and SOREL.ca revenue and commerce-related KPIs

• Lead the product assortment and buy planning process including review of assortments for balance and adherence to strategic and financial objectives, while executing brand product initiatives and vision

• Responsible for merchandise performance across ecommerce metrics, communicating risks and opportunities to merchandise forecasts and ensuring action is taken

• Partners extensively with corporate planning team and participates in financial goal setting to develop assortment plans that support overall strategy of in stock positioning for key merchandise categories and classifications

• Partners closely with Sr. Buyer to create long-term seasonal buy strategies and segments that achieve competitive advantage for Ecommerce in the marketplace

• Reviews and identifies in season sales and inventory opportunities that maximize opportunity and mitigate risk

• Partners closely with Site Operations and Digital Marketing teams on strategic site experiences, site launches, and promotional executions

• Collaborate with brand creative team to ensure engaging product content, including descriptions, images, ad video that that aligns with the brand, elevates our product oGering, and aligns to Ecommerce best practices

• Partner with Ecommerce data analyst to garner data-driven insights that refine merchandising strategies and improve user experience

YOU ARE

• A strategic and critical thinker that uses data and consumer insights to inform plans

• Passionate about footwear, passionate about serving consumers

• Naturally curious with a resourceful approach to seeking answers

• A demonstrated collaborator and partner

• Exceptional communicator

YOU HAVE

• 8+ years of progressive merchandising/buying experience with a footwear retailer and/or footwear brand including Ecommerce responsibilities. Ecommerce experience a must. Omnichannel experience a plus

• Expert level skills in reporting and merchandising systems, especially Microsoft Excel

• Deep understanding of retail financial model including planning and allocation

#LI-JC1

#Sorel

#Hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.