Marketing Automation Manager

At Hexagon, we empower industrial manufacturers with cutting-edge digital reality solutions to drive efficiency, productivity, and innovation. As a global leader, we leverage advanced industrial sensors, measurement technologies, factory automation, simulation, and analytics tools to create transformative solutions for our customers.

The Marketing Automation Manager is responsible for developing and executing marketing automation strategies that enhance lead generation, customer engagement, and revenue growth. This role collaborates with cross-functional teams to ensure automation initiatives align with business goals and drive measurable ROI. The ideal candidate will have a strong understanding of HubSpot, excellent analytical skills, and experience working in a fast-paced B2B SaaS marketing environment.

• Develop and implement marketing automation strategies, campaigns, and nurture programs to drive customer engagement and conversions.
• Collaborate with demand generation, content, brand, and creative teams to execute integrated campaigns.
• Manage and optimize email marketing workflows, ensuring compliance with best practices in segmentation, personalization, and deliverability.
• Analyze customer data to build targeted audience segments and improve campaign effectiveness.
• Implement governance and process controls in HubSpot, including email marketing, landing pages, subscription management, and lead scoring.
• Conduct A/B testing on email content, timing, and triggers to optimize performance.
• Serve as the HubSpot Subject Matter Expert (SME), providing training and support to internal teams.
• Track, measure, and report on email campaign performance to drive continuous improvement.
• Stay up to date on marketing automation trends and technologies to enhance Hexagon's marketing initiatives.

• 5-7 years of experience in marketing automation for B2B SaaS marketing.
• Expertise in HubSpot with a proven track record of campaign execution.
• Strong knowledge of email marketing best practices, automation workflows, and segmentation strategies.
• Excellent analytical skills with the ability to make data-driven decisions.
• Experience with A/B testing and optimization strategies.
• Ability to work in a fast-paced, collaborative environment with cross-functional teams.

• HubSpot certification(s) or equivalent experience in another marketing automation platform.
• Knowledge of CRM integration and lead scoring models.
• Experience in multi-channel marketing automation beyond email, including SMS, chatbots, and in-app messaging.
• Familiarity with marketing attribution models and reporting.

• Primarily an office or remote setting, with standard computer and office equipment usage.
• Requires occasional travel (up to 10%).
• Regularly required to communicate with teams and stakeholders across different departments.

• Competitive salary with performance-based incentives.
• Work in a global, innovation-driven organization shaping the future of digital manufacturing.
• Comprehensive healthcare benefits (medical, dental, vision) including Health Savings Accounts (HSA).
• 401(k) plan with a generous employer match and tuition reimbursement for career growth.
• Flexible work arrangements, including hybrid and remote options.
• Access to professional development resources and advanced training opportunities.

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