Marketing Copywriter

NorthWest Arkansas Community College (NWACC) provides quality and affordable higher education to empower lives and strengthen communities within Northwest Arkansas and surrounding areas.

As the largest community college in Arkansas, NWACC is recognized as a leader in education. NWACC offers a full range of associate degrees, certificates and workforce training programs that prepare students for rewarding futures and careers.

NWACC employees are dedicated to fostering a diverse educational community and cultural learning environment that supports student success.

Key Responsibilities

Content Creation Across Multiple Platforms

Write clear, engaging, and persuasive copy for a broad range of materials, including website content, social media posts, email campaigns, advertising campaigns, newsletters, brochures, event promotions, NWACC websites, and other College communications. Ensure each piece of content is tailored to its specific audience while maintaining the College's voice.

Campaign Development & Execution

Collaborate with the Associate Director of Creative Services and Associate Director of Digital Marketing to develop and execute marketing campaigns. Write content that supports recruitment, retention, brand awareness, and community engagement efforts. This includes crafting compelling narratives for digital ads, print materials, and event promotions to help drive strategic initiatives.

Brand Messaging & Voice Consistency

Ensure all written content aligns with NWACC's brand guidelines and messaging strategy. Maintain a consistent tone, style, and voice across all communications, ensuring that the College's brand is clearly and effectively represented in every piece of content.

Social Media Content Development & Management

Write select content for the College's social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. This includes writing content for high-profile initiatives and all paid campaigns.

Copywriting for Institutional Branding

Contribute to the development of the College's institutional brand, ensuring all messaging aligns with the College's core values and objectives. This includes writing strategic messaging for high-profile initiatives, such as fundraising campaigns, community outreach, and institutional reports.

Proofreading, Editing & Quality Control

Proofread and edit all written materials to ensure accuracy, grammar, and consistency. Provide quality control on all College communications, ensuring they meet NWACC's editorial standards and are free of errors. This includes reviewing content created by other team members for consistency and adherence to branding guidelines.

Collaboration with Cross-Functional Teams

Work closely with other departments, including Admissions, Athletics, and Student Services, to gather information and insights for content creation. Collaborate with designers, photographers, and other team members to ensure that written content aligns with visual elements, creating cohesive marketing materials.

Strategic Content Development

Contribute to the strategic planning of content across various marketing channels. This includes providing input on content calendars, developing ideas for blog posts, newsletters, and special campaigns, and creating content that resonates with both prospective students and the broader community.

Event & Campaign Copywriting

Write promotional materials for College events such as open houses, cultural activities, sporting events, and community outreach programs. Ensure event communications are clear, engaging, and aligned with the overall College marketing strategy to drive participation and attendance.

Project Management & Deadlines

Manage the creation and delivery of content for multiple projects, ensuring deadlines are met and all materials are aligned with the project objectives. Collaborate with the Marketing Strategist to prioritize tasks and ensure a smooth workflow across campaigns.

Content Performance & Analytics

Monitor the performance of written content across digital platforms, using analytics tools to track engagement and effectiveness. Suggest content revisions based on insights from performance data to continuously improve the impact of marketing campaigns.

Graphic Design Assistance

Under the direction of the Associate Director of Creative Services, assist with beginner to intermediate level graphic design tasks, ensuring that visuals and messaging work seamlessly together.

Rate of Pay $46,150 annualized

Knowledge, Skills, and Abilities

• Knowledge of the organization and administration of various higher education academic and social programs.
• Knowledge of campus and community resources.
• Knowledge of state, federal, and campus rules, regulations, and requirements related to campus academic and social programs.
• Ability to coordinate the activities of campus academic and/or social programs.
• Ability to evaluate collected information and formulate into recommendations.
• Ability to compile information into report form.

Physical Demands/Work Environment

The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations.
While performing the functions of this job, the employee is:
Frequently:
* Manipulate items with fingers, including keyboarding
* Sitting
* Standing
* Walking
Constantly:
* Hearing
* Repetitive motion
* Talking

The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; and/or visual inspection at distances close to the eyes.

Environmental Conditions

The following work environment characteristics are representative of those encountered by employees while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

The work environment typically consists of a professional office setting with a moderate noise level, including sounds from conversations, office equipment, and occasional movement of staff. Lighting is standard for office spaces, and the temperature is controlled to remain within a comfortable range. Employees may occasionally need to visit other areas, such as storage rooms, conference spaces, or outdoor locations, where environmental conditions may vary. Infrequently, exposure to louder noise levels or physical activities, such as moving lightweight materials, might be required.

• Bachelor's degree in English, Communications, Journalism, Marketing, or a related field.
• 2 years of professional writing experience, preferably in a marketing or communications role, with a focus on digital content and print.
• Strong writing, editing, and proofreading skills with the ability to produce high-quality content for a variety of audiences and channels.
• Experience with SEO principles and best practices for writing web content.
• Proven ability to manage multiple writing projects simultaneously and meet deadlines.
• Experience with social media platforms.
• Ability to work collaboratively with cross-functional teams across multiple departments.
• Familiarity with analytics tools (Google Analytics, social media insights) to assess content performance and suggest improvements.
• Knowledge of AP Style and editorial standards.
• Experience with basic graphic design principals

• Experience writing for higher education, non-profit organizations, or similar institutions.
• Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact) and marketing automation tools.
• Advanced understanding of graphic design principles
• Experience in writing for multimedia (video scripts, podcasts, etc.) and cross-platform storytelling.
• Familiarity with project management tools (e.g., Asana, Trello) to track content development processes.

NWACC is an Equal Opportunity Employer, please see our EEO policy.