eCommerce Marketing Specialist

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eCommerce Marketing Specialist

Thank you for exploring a career with Danco, a division of NCH Corporation. We are looking for an eCommerce Marketing Specialist to join our team here to support and drive our rapidly growing ecommerce and digital initiatives. Under the direction of the eCommerce Marketing Manager, this role provides a unique opportunity to drive sales through the Amazon eCommerce vendor 1P account as well as the Amazon 3P marketplace site along with various home improvement Omni-Channel accounts. This role will involve creating compelling, SEO-optimized content through thorough keyword and competitive research, leveraging your strong copywriting expertise to drive engagement on eCommerce product pages increasing consumers conversion rates. You will also engage with the category insights management team, forecasting, supply chain in the development of monthly forecasts. If you are seeking experience and growth in a personable, stable yet thriving environment, our eCommerce Marketing Specialistrole could be a match for you!

A little about us:

Applying for a new job is a little like entering uncharted territory. We want you to feel 100% confident about the application process, the position and our company before committing your time to apply, so that none of the above comes as a surprise. Let us start with some information about Danco so you can get to know us better.

Danco, Inc. (a division of NCH Corporation) is one of the top distributors in the U.S. for plumbing repair and replacement parts. Danco designs, sources and distributes plumbing parts for virtually every brand of plumbing fixture, including faucets, sinks, tubs and toilets. You can find our plumbing parts in most major hardware, home improvement stores and online throughout the U.S. In the past couple of years, Danco has branched out into various categories including Hand Tools and Chemical resulting in store placement with top retailers. Visit our company's website atwww.danco.com to learn more about the Danco brand.

NCH Corporation is a privately held, family-owned, global business headquartered Irving, Texas, near Dallas. We have more than 7,500 employees, offices and facilities on six continents, and clients in more than 50 countries. This includes our corporate headquarters as well as subsidiary companies. Weclean and conserve water, save energy, and deliver best-in-class maintenance solutions, with a focus on industrial and commercial businesses.

• About NCHand ourhistory
• Ourproducts and solutions
• NCHbrands and divisions

Culture and benefits

We are a global company with a family feel, offering the same benefits of an international corporation with the personal relationships of a small business. Working in our small teams and close-knit environment, you would never guess we had a 7,500+ employee head count. We realize a job is more than just a job - it is an extension of your life and family - and we are committed to maintaining just that. For us, culture is not just a benefit; it is essential to how we thrive and that is speaking for 100 years in the business!

• Employee-centric environment(regular corporate activities, personal relationships, small teams)
• Family-first attitude(work-life balance support, flexible hours)
• Approachable leadership(collaboration with top leaders, open-door policy)
• Growth-oriented mindset(autonomy, creative freedom to explore new ideas)
• Paid vacation and holiday leave
• Wellness initiatives(on-site fitness facility and cafeteria, treadmill conference room, walking trail)
• Community involvement(volunteering, fundraisers, charity events, school sponsorships and donations)
• Employee recognition programs(appreciation week, awards and ceremonies)
• Personal and professional development and growth
• Tuition reimbursement
• Financial wellness(retirement options, 401(k) match, employee credit union)
• Benefits package(medical, dental, vision, life, long and short-term disability)

If this sounds like a fit for you so far, keep reading.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Content Development/Copywriting & Product Page Optimization

• Develop product copy and advertising marketing copy, maintain and enhance product titles, content descriptions, categorization, and keywords to improve page rank and consumption.
• Implement image standardization process alongside Creative by ensuring consistency for brand standards.
• Actively monitor reviews and customer inquiries to gain insights on product gaps and opportunities.
• Evaluate, create, and track continued improved copy/product images through competitor product/category research, and consumer feedback information, product improvements, and market dynamics.
• Work to understand the product or category needs through discussions with or input from Product Development Managers, Customer Reviews/Questions, Customer Service, etc.
• Troubleshoot Amazon customer product content verifications due to consumer low reviews or complaints.

Sales & Reporting Analysis

• Pull weekly, monthly, quarterly and YTD performance data from Amazon's vendor and seller portals for insights team for ecommerce performance reporting.
• Establish new item sales forecasts and plan existing items sales forecast lifts based on advertising campaigns.
• Execute Amazon search term analytics and competitive benchmarking and recommendations to drive business KPIs.
• Execute ongoing analysis to compare past and current sales combined with pricing and competitive factors to achieve target growth.
• Manage Amazon for errors, alerts, questions and inquiries and resolve with a high sense of urgency.
• Monitor marketplace patterns and trends to support our Amazon growth strategy and make recommendations related to competitive assortment, pricing, content and consumer engagement.
• Engage relationships with other departments that provide and use data (product development managers and engineering).

Amazon 3P Marketplace Management

• Maintain all processes required to evolve key 3rd party marketplace into a profitable customer channel.
• Develop strong product/category entrance and exit strategies on key 3rd party marketplace sites including item setups, maintenance, promotional campaigns, to drive incremental profitable sales.
• Research and optimize listings leveraging Seller Central and other tools to enhance placement and organic search performance.
• Work with internal forecasting, supply chain and customer service teams to maintain consistent inventory levels.
• Support the forecasting/inventory, warehouse/distribution and customer service management teams by opening case management requests with Amazon 3P on content, shipments lost/tracking, chargebacks or A/R disputes.
• Become owner and expert at managing select 3rd party tools to distribute and upload data to channel partner accounts.

New Item Setup

• Perform item set up for new items/brand stores on Amazon: item categorization, enhance product titles, product/package dimensions, pricing, images, advanced marketing content-A+ pages, and links.
• Provide keyword research for new product setup for best content optimization.
• Submit design ideas and requests for infographics, imagery, photographs, and videos to creative team for item setups and advertising.
• Track status of new item setups, shipments, inventory and selling patterns
• Work with eCommerce Marketing Manager and NAM on Amazon strategies that provide actionable insights.
• Provide back up to Sales Support Specialist for item setup for other retailers channels.

Marketing/Advertising

• Support strong product/category sales campaigns by setting up online coupons, best deals and promotions that drive profitable sales and meet targeted ROI goals.
• Track vendor and seller expenses for monthly sales expense reporting and forecasting.

ESSENTIAL SKILLS:

• Bachelor's degree in Digital Retailing/Retail Merchandising, Marketing, Advertising, Business/Journalism or related field.
• 1-3 years of eCommerce Retail/Consumer products industry experience a must (Amazon preferred)
• Experience working with retail POS data in a CPG environment is preferred
• Independent thinker and excellent problem solver. Able to acquire new skills and knowledge "on the fly" in order to resolve issues with customer invoice/chargeback reconciliation and warehouse operational performance metrics.
• Use analytical skills to monitor trends, diagnose problems and surface opportunities.
• Must possess a strong sense of responsibility, proven ability to achieve results and adhere to firm deadlines, analytical and organization skills, strong business judgement, accuracy, excellent written and oral communication skills are required.
• Able to juggle multiple high priority tasks.
• Exceptional project management, partnering and collaboration skills
• Excellent time management skills and ability to reprioritize quickly
• The position will require initiative on the part of the person to work independently to deliver insights on the business.
• Demonstrated skills working on small projects and basic analytic assignments required.
• Proficiency in Excel to include use of pivot tables, charting, and external data connections is preferred
• Knowledgeable in standard office equipment and computer software including Microsoft Windows, Outlook, Word and Power Point.
• Must be self-motivated, possess excellent communication and organization skills, project a professional image, and interact effectively with all levels within the organization.
• Detail Oriented and Results Driven
• Passion for eCommerce

Sound like a fit for you?

If yes, jump aboard, and apply today.

For next steps, expect a direct phone or email response once we are able to review your application. We are committed to responding to all applicants, no matter the outcome, so we appreciate your patience to allow time for this. In the meantime, learn more about NCH and our culture by checking out ourLinkedInorFacebookpages.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.