Job posting has expired
Product Marketing Director
![]() | |
![]() | |
![]() United States, New Jersey, Newark | |
![]() | |
Description
Position at WebMD Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. Medscape Education (a division of WebMD) is hiring a Product Marketing Director. It is a new role responsible for exploring and advocating for new or improved products for HCPs within the Education division of Medscape.
This will be done by collecting and synthesizing inputs from competitive and/or complementary offerings, thorough landscape analysis, and internal stakeholder feedback within Education and the broader Medscape Professional Network.
The role will also define product marketing strategies, analyze current digital and live product marketing data, identify ways to improve product performance, and guide execution of improvements by standing up new channels and/or optimizing current channels. The individual will be responsible for developing and launching products focused on early funnel engagement and to meet market needs worldwide.
Additional responsibilities include identification and management of improvements to marketing tooling and data capture to service marketing goals.
Key stakeholders include marketing, sales, outcomes, data services, product development, training and innovation leads.
Primary Responsibilities:
This position will need to work 3 days/week out of either Newark, NJ or Atlanta, GA but will have a geographical remit worldwide
Benefits:
Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:
Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.. |