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Product Marketing Director

WebMD
paid time off, sick time, 401(k), retirement plan
United States, New Jersey, Newark
Jun 21, 2025
Description
Position at WebMD

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Medscape Education (a division of WebMD) is hiring a Product Marketing Director. It is a new role responsible for exploring and advocating for new or improved products for HCPs within the Education division of Medscape. This will be done by collecting and synthesizing inputs from competitive and/or complementary offerings, thorough landscape analysis, and internal stakeholder feedback within Education and the broader Medscape Professional Network. The role will also define product marketing strategies, analyze current digital and live product marketing data, identify ways to improve product performance, and guide execution of improvements by standing up new channels and/or optimizing current channels. The individual will be responsible for developing and launching products focused on early funnel engagement and to meet market needs worldwide. Additional responsibilities include identification and management of improvements to marketing tooling and data capture to service marketing goals. Key stakeholders include marketing, sales, outcomes, data services, product development, training and innovation leads.
Primary Responsibilities:
  • Competitor & Landscape Analysis OUS and US)
  • Gather & synthesize suggestions from stakeholders about Medscape products
  • Developing product and product strategy recommendations based on competitive, landscape, and product performance analysis
  • Contribute to overall Product development strategy
  • Quantitative product performance analysis by audience segment, geography and channel to improve product marketing insights and strategic planning
  • Define & optimize product specific marketing value and messages to develop product marketing assets for Medscape Education products
  • Own and manage the product marketing launch plan
  • Identify and manage data and tooling improvements
  • Develop sound understanding of Medscape's product portfolio, historical performance, and marketing capabilities
  • Tackle complex and ambiguous problems with a strategic and entrepreneurial mindset
Requirements:
  • Bachelor's degree
  • 7+ years relevant experience
  • Experience in marketing education to Health Care Professionals is an advantage
  • Expertise in digital product marketing methodologies
  • B2B experience
  • Outstanding analytical, problem-solving and critical-thinking skills
  • High energy, disciplined self-starter with an entrepreneurial spirit and proven leadership skills
  • Excellent verbal and written communication skills, with experience presenting to stakeholders
  • Demonstrated ability to achieve goals in a highly matrixed environment is a plus
  • Salary Range $110,000 - $140,000
This position will need to work 3 days/week out of either Newark, NJ or Atlanta, GA but will have a geographical remit worldwide
Benefits:
Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:
  • Health Insurance(medical, dental, and vision coverage)
  • Paid Time Off(including vacation, sick leave, and flexible holiday days)
  • 401(k) Retirement Planwith employer matching
  • Life and Disability Insurance
  • Employee Assistance Program (EAP)
  • Commuter and/or Transit Benefits(if applicable)
Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment..

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