Engagement & Outreach Coordinator, Missouri School of Journalism

The Missouri School of Journalism

The Missouri School of Journalism seeks an exemplary communicator with the knowledge, skills and personality to lead the School's engagement, outreach and recruitment efforts.

The successful candidate will play a key role in attracting, engaging, and enrolling prospective undergraduates to the School of Journalism at the University of Missouri.

This position is responsible for developing and implementing recruitment strategies, building relationships with prospective students and their families, and working collaboratively with faculty, staff, and university admissions to increase undergraduate enrollment. The coordinator represents the college at high schools, college fairs, and special events and provides guidance to prospective students throughout the admissions process.

Additionally, the position requires strategic communication skills to promote and strengthen key partnerships with internal and external audiences.

The successful candidate will have a strong background in social media marketing with understanding of methods for increasing lead generation and conversion rates.

Responsibilities specific to the role include:
* Develop and improve integrated communication campaigns for high school students, high school teachers and counselors from first communication, through visit and follow-up with personal communication plans using the SLATE Customer Relationship Management (CRM) platform.
* Collaborate with Communications Director on creation and delivery of marketing materials such as viewbooks, videos, social media campaigns, etc.
* Serve as primary liaison between School and printer to ensure timely delivery of print materials to prospective students and families.
* Oversee and manage a team of journalism school ambassadors to staff events and tours.
* Oversee and coordinate daily presentations and tours at the Missouri School of Journalism for visiting high school students and their families.
* Represent Mizzou and the School of Journalism at student-focused journalism education events.
* Maintain personal communication with high school students and high school counselors following events.
* Represent Mizzou and the School of Journalism to high school students/parents/alumni at college fairs and high school visits. This includes significant in and out-of-state travel to high schools to communicate with journalism educators, students and alumni. Extensive overnight travel required at certain times of the year to represent School of Journalism at conferences.
* Build custom messages using Slate, the CRM for enrollment management and communication at the University of Missouri.
* Develop strategic plan for delivering programs to high school teachers and students.
* Plan and coordinate visits from beginning to end for large groups of students including the Missouri Interscholastic Journalism Association (MIJA), the Missouri University Journalism Workshop, Distributed Education Clubs of America (DECA) and various other groups with an interest in journalism and strategic communication.
* Collaborate with journalism school leadership and administration on communication of scholarships and awards through the School of Journalism.
* Prepare reports annually on recruitment efforts and trends in advance of annual strategic planning sessions.

This staff role will focus on undergraduate recruitment efforts and will work directly with the Missouri School of Journalism Associate Dean for Undergraduate Studies while collaborating extensively with the University of Missouri Office of Admissions and the Missouri School of Journalism Communications Director.

About us:
The Missouri School of Journalism is a world-wide leader in journalism education. The School of Journalism is a place where storytellers prepare their talents for professional careers in journalism and strategic communication. Using what we call the "Missouri Method" students gain hands-on experience in professional news outlets-including an NBC affiliate, an NPR-member station, a digital-first community newspaper-and two advertising agencies with paying local, state and national clients.
The University of Missouri is situated in Columbia, Mo. The University provides a supportive environment for people to engage in meaningful work, receive great benefits, and to further grow and develop their careers. At the School of Journalism, we support work-life balance amidst a rich tradition and history, a sense of community and belonging, and a commitment to diversity in the workplace.

Hours are primarily Monday - Friday, 8-5. Evenings and weekends are required at various times throughout the year with advance notice.

A Bachelor's degree or an equivalent combination of education and experience and at least 3 years of experience from which comparable knowledge and skills can be acquired is necessary.

Experience in sales, marketing, or social media management.
Experience working with a variety of student populations.
Familiarity with financial aid processes and scholarship opportunities.
Experience using data analytics to inform recruitment strategies.

Salary Range: $51,875 - $73,008

Grade: GGS-10

University Title: Program Manager II Student Support Services

Internal applicants can determine their University title by accessing the Talent Profile tile in myHR.

Please submit a cover letter and resume/CV with the online application.

Columbia offers small-town friendliness with big city features and a high quality of life for people of all ages and interests. Founded on education and known as an ideal college town, its location also makes it an attractive spot for businesses and travelers. Located on Interstate 70 and U.S. Highway 63, Columbia is right in the middle of the state and the nation. Just a couple hours' drive from St. Louis and Kansas City, Columbia is Boone County's largest population center offering big-city culture, activities, and resources with a low cost of living. Columbia is home to a variety of restaurants and entertainment venues and hosts more than a dozen cultural festivals each year. If you want to grow your career, continue your education, raise a family, and retire, Columbia is a good place to be!

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits.

Values Commitment

We value the uniqueness of every individual and strive to ensure each person's success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.

In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research, and engagement.

Equal Employment Opportunity

The University of Missouri System is an Equal Opportunity Employer. Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, or protected veteran status, or any other status protected by applicable state or federal law. This policy applies to all employment decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations. For more information, visit https://www.umsystem.edu/ums/hr/eeo or call the Director of Employee and Labor Relations at 573-882-2146.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.