Lead Generation Representative

About the Role/Team

Lead Generation Representative

Wex is seeking a highly motivated and results-oriented Lead Generation Representative to join our growing sales team. In this role, you will be responsible for identifying and qualifying potential customers for our products/services. This is an excellent opportunity for someone with a passion for sales and a desire to build a successful career in a dynamic environment.

How you'll make an impact:

• Generate sales qualified leads: leveraging various channels, including Wex customer base, marketing qualified leads and/or outbound prospecting

• Research and identify: Target ideal customer profiles and research key decision-makers within those organizations

• Qualify prospects: Engage with prospects to understand their needs, challenges, and buying process. Determine if they are a good fit for our products/services.

• Schedule meetings: Book qualified meetings and product demonstrations for sales reps

• CRM management: Maintain accurate records of prospect interactions and lead qualification status in our CRM system

• Collaboration: Work closely with sales & marketing to ensure a smooth transition of qualified leads

• Stay informed: Keep abreast of industry trends, competitor activities, and our evolving product offerings

• Conduct initial qualification calls and gather relevant information about prospects' needs and pain points.

• Prospect campaigning: creative, strategic campaign alignment with marketing resources to ensure we are getting the right message out to the market.

• Achieve or exceed monthly lead generation, activity and/or lead to opportunity conversion quotas

Experience you'll bring:

• Excellent communication skills: Strong verbal and written communication abilities are crucial for effective outreach and engagement

• Interpersonal skills: Build rapport quickly and establish trust with potential customers

• Resilience and persistence: Maintain a positive attitude and overcome objections in a fast-paced sales environment

• Time management and organization: Effectively manage your time and prioritize tasks to meet deadlines and achieve goals

• Technology proficiency: Comfortable using CRM software (e.g., Salesforce), sales engagement tools, and online research platforms

• Coachability: Be open to feedback and eager to learn new skills and techniques.

• Experience: Proven experience in a lead generation or sales role, preferably in a B2B environment.

• Bachelor's degree in business, marketing, or a related field is preferred.